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The original message has been attached to this so you can view it or label similar future email. If you have any questions, see root\@localhost for details. Content preview: Visualizar este e-mail como página web [ https://t.rdsv2.net/ls/click?upn=u001.oVA71OOs6lJG7rHoak2fHH9TKIWN0X3uzpMij-2BI8fJoXI1cd5C9Kn2idrEUaT0Fq-2B4I4bBG5Zc1uaoxaKfhuagtfCFIGQzzrLIrc8dR3iAM5G9-2FAD [...] Content analysis details: (-1.6 points, 5.0 required) pts rule name description ---- ---------------------- -------------------------------------------------- 0.0 URIBL_BLOCKED ADMINISTRATOR NOTICE: The query to URIBL was blocked. See http://wiki.apache.org/spamassassin/DnsBlocklists#dnsbl-block for more information. [URIs: amazonaws.com] -1.9 BAYES_00 BODY: Bayes spam probability is 0 to 1% [score: 0.0000] 0.0 RCVD_IN_VALIDITY_CERTIFIED_BLOCKED RBL: ADMINISTRATOR NOTICE: The query to Validity was blocked. See https://knowledge.validity.com/hc/en-us/articles/20961730681243 for more information. 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[149.72.80.5 listed in bl.score.senderscore.com] -0.0 SPF_PASS SPF: sender matches SPF record 0.0 HTML_MESSAGE BODY: HTML included in message 0.0 HTML_IMAGE_RATIO_06 BODY: HTML has a low ratio of text to image area 0.5 KAM_REALLYHUGEIMGSRC RAW: Spam with image tags with ridiculously huge http urls -0.1 DKIM_VALID_EF Message has a valid DKIM or DK signature from envelope-from domain 0.1 DKIM_SIGNED Message has a DKIM or DK signature, not necessarily valid -0.1 DKIM_VALID_AU Message has a valid DKIM or DK signature from author's domain -0.1 DKIM_VALID Message has at least one valid DKIM or DK signature X-Spam-Flag: NO --ee542f58b804dbbf25d40e7a25c5ba77d56c405e9e122bb6527690679ed2 Content-Transfer-Encoding: quoted-printable Content-Type: text/plain; charset=utf-8 Mime-Version: 1.0 Visualizar este e-mail como=C2=A0p=C3=A1gina web [ https://t.rdsv2.net/ls/c= lick?upn=3Du001.oVA71OOs6lJG7rHoak2fHH9TKIWN0X3uzpMij-2BI8fJoXI1cd5C9Kn2idr= EUaT0Fq-2B4I4bBG5Zc1uaoxaKfhuagtfCFIGQzzrLIrc8dR3iAM5G9-2FADNx8S0WtbZkur7IL= yoqHs9NPUtv5TDnOSUsZNZ8KuhC-2FQyAosqu-2BhhtL6xgRtN6It-2BXu-2FW7e3DzVXhdNaYC= eO3YdDQQK9q6o-2BTlsog-3D-3DgD9V_L0Jpva-2Bv2FVxqtDdHdZrpA7ZsRLgOdO4i1VrMpmmC= YwgLHkITIFEU8xaf6lLlGaasdjlV-2FrRxJc6HuXWHNhbL4aK-2BsCrOYMJXU4pdn0zEc0Fjcba= 2-2Bm-2BPSVNK3QdPmxsws2pcJdnALysexTqfZ-2BuOU5jrQeygTEQ-2Bwo8U0BUSIQboMJUP9L= b8dPl86G5uf8wY0ohhvYuL1z6fCqPPGCsRMOnfjyIGnS30S58TZ778sJrm9FY1RVL7sdJQF-2BK= L9w-2FM-2B9vftbs7yw6L7BNI0PRg4QIPUnyr6C7tOYh613i-2B2sN4ZbsW0XqPf-2FVR8cJcr0= ThZgRgO6ff-2BfCbul5gHBdTit6N7psPXzZqamW-2BbkZN4G9gxENZG48-2BrGr-2FAc6xv0Sek= GeguWhfclxEpgGiLs8N-2Fx-2Fzd7kTpjA8CHWY-2F8-2BxUQD1u1feXPZG-2FihPTQsg6Wf5St= EGblh-2BPngzrDzD0io-2FIfVx70yr1WJowvqjqMg9GRDMTBFi5ZzV0xFDzYIGW6EPALQd7hKCY= VRczgvotk3awgRKIFcVNiGbV-2FQfz4wvDCjwXX-2F53YfL8lkbSJD7LfYT9xfcuJUR-2BuYh3u= -2BU5Zozu1swOrNWoDsCQlPPNv2E30vmzPGxWq2oPJx2NmSQYD6wjTFtDXHfyT7brlF6pyCW1cq= qvsY4xUqpreHtPYQosM-3D ] =20 Seu time est=C3=A1 gastando energia com leads que nunca v=C3=A3o fechar? = Talvez o problema n=C3=A3o seja esfor=C3=A7o, e sim, foco. Vender para todo mundo pode parecer uma boa ideia. At=C3=A9 que voc=C3=AA p= ercebe o custo disso em churn, esfor=C3=A7o e frustra=C3=A7=C3=A3o. =E2=80=8A ARTIGO [ https://t.rdsv2.net/ls/click?upn=3Du001.oVA71OOs6lJG7rHoak2fHK57-= 2BpPMIVqxty3mJpUowAzixuMKzL8FqThGkJSoJzUCROCqxExUEwuWkYELfUhrZK6t9-2BTs-2Ft= e-2Fq-2FqCMPKxUzC91ntIq2KRkP-2BlPrReyOTBPLBB-2FagYZaYA7reREZn5q1NVEGg1I-2Fr= ER9-2FzCtu5BnIYI-2B0-2B2Kh9Gvv1NAP1Xr8LsMBdoXzkCDtWUxKw9j1iCsDLZTgp6QU0XDj0= Y8GNHDhArU0z0UVdSjCDfEQOuvR-2FOFm8S-2FM9KquXDUl3I545hA-3D-3DZcxF_L0Jpva-2Bv= 2FVxqtDdHdZrpA7ZsRLgOdO4i1VrMpmmCYwgLHkITIFEU8xaf6lLlGaasdjlV-2FrRxJc6HuXWH= NhbL4aK-2BsCrOYMJXU4pdn0zEc0Fjcba2-2Bm-2BPSVNK3QdPmxsws2pcJdnALysexTqfZ-2Bu= OU5jrQeygTEQ-2Bwo8U0BUSIQboMJUP9Lb8dPl86G5uf8wY0ohhvYuL1z6fCqPPGCsRMOnfjyIG= nS30S58TZ778sJrm9FY1RVL7sdJQF-2BKL9w-2FM-2B9vftbs7yw6L7BNI0PRg4QIPUnyr6C7tO= Yh613i-2B2sN4ZbsW0XqPf-2FVR8cJcr0ThZgRgO6ff-2BfCbul5gHBdTit6N7psPXzZqamW-2B= bkZN4G9gxENZG48-2BrGr-2FAc6xv0SekGeguWhfclxEpgGiLs8N-2Fx-2Fzd7kTpjA8CHWY-2F= 8-2BxUQD1u1feXPZG-2FihPTQsg6Wf5StEGblh-2BPngzrDzD0io-2FIfVx70yr1WJowvqjqMg9= GRDMTBFi5ZzV0xFDzYIGW6EPALQd7hKCYVRczgvotk3a1bIEZi4W1aSY5r3bvEM-2B3Rk6UFhhG= Tl0LUp524RP18ZUADYKtak9yBumTJpG7ENE76Ozkt86FSKQXjV9BX1c-2BUAhiuYRNmN7CNK0X0= nLrWj-2FHCenAZeZJQS2w-2BmEXT98IkUadu6KlFtmKcoSX7OQfc-3D ] Intelig=C3=AAncia de Vendas: como parar de correr atr=C3=A1s de todo mundo= e come=C3=A7ar a vender para quem realmente importa Na aula conduzida por L=C3=ADvia Alves, CRO da Driva, os alunos foram convi= dados a fazer uma pausa estrat=C3=A9gica. Em vez de correr atr=C3=A1s de ma= is leads, que tal come=C3=A7ar a correr atr=C3=A1s dos leads certos? Essa mudan=C3=A7a de mentalidade, de quantidade para qualidade, est=C3=A1 = no centro da intelig=C3=AAncia de vendas. E n=C3=A3o se trata apenas de efi= ci=C3=AAncia comercial, mas de construir uma opera=C3=A7=C3=A3o mais lucrat= iva, previs=C3=ADvel e saud=C3=A1vel. O custo invis=C3=ADvel de vender para o cliente errado Parece contra intuitivo, mas =C3=A9 real: quanto mais voc=C3=AA tenta vend= er para todo mundo, mais perde. Vender para quem n=C3=A3o tem fit gera chur= n alto, LTV baixo e um efeito colateral perigoso, times comerciais e de CS = sobrecarregados, tentando fazer dar certo o que nunca deveria ter come=C3= =A7ado. L=C3=ADvia foi enf=C3=A1tica ao afirmar que identificar e priorizar o clie= nte certo n=C3=A3o =C3=A9 apenas uma quest=C3=A3o de estrat=C3=A9gia, mas d= e sobreviv=C3=AAncia para empresas que querem crescer com consist=C3=AAncia= . =E2=80=8A ICP, o filtro estrat=C3=A9gico da sua opera=C3=A7=C3=A3o O ICP (Ideal Custo= mer Profile) =C3=A9 o ant=C3=ADdoto para a dispers=C3=A3o comercial. Mas um= bom ICP n=C3=A3o nasce de achismos, nasce de an=C3=A1lise profunda.=C2=A0 A constru=C3=A7=C3=A3o do perfil ideal passa por tr=C3=AAs dimens=C3=B5es f= undamentais: 1=EF=B8=8F=E2=83=A3 Firmogr=C3=A1fica: setor, porte, localiza=C3=A7=C3=A3o,= modelo de neg=C3=B3cio. 2=EF=B8=8F=E2=83=A3 Tecnogr=C3=A1fica: ferramentas usadas, maturidade digi= tal, stack atual. 3=EF=B8=8F=E2=83=A3 Comportamental: momento de compra, cultura, fase de cre= scimento. O ICP n=C3=A3o =C3=A9 est=C3=A1tico. Ele =C3=A9 uma hip=C3=B3tese que preci= sa ser validada com dados, especialmente com entrevistas com os melhores e = os piores clientes da base. Intelig=C3=AAncia de mercado que vira taxa de convers=C3=A3o Um dos grande= s diferenciais da abordagem apresentada =C3=A9 o uso de sinais do mercado. = Ferramentas que mostram contrata=C3=A7=C3=A3o de novas solu=C3=A7=C3=B5es, = troca de lideran=C3=A7a, crescimento ou investimentos recentes podem indica= r o timing de compra. S=C3=A3o esses sinais que ajudam a colocar o esfor=C3=A7o comercial no luga= r certo, onde a chance de convers=C3=A3o e reten=C3=A7=C3=A3o =C3=A9 maior. Mais do que prospectar melhor, intelig=C3=AAncia comercial =C3=A9 prospect= ar com foco. TAM, SAM, SOM: foco estrat=C3=A9gico, n=C3=A3o apenas conceitualE o cl=C3= =A1ssico Receita Previs=C3=ADvel? Outro ponto importante da aula foi a necessidade de mapear bem o mercado c= om os conceitos de TAM (Total Addressable Market), SAM (Serviceable Availab= le Market) e SOM (Serviceable Obtainable Market).=C2=A0 Esse mapeamento ajuda a priorizar onde atuar primeiro, quais segmentos t=C3= =AAm mais tra=C3=A7=C3=A3o e onde os times devem concentrar esfor=C3=A7os. N=C3=A3o se trata de excluir oportunidades, mas de escalar com foco. E, no fim das contas... Vender para todo mundo =C3=A9 um caminho tentador, mas insustent=C3=A1vel.=20 A intelig=C3=AAncia de vendas come=C3=A7a quando voc=C3=AA decide parar de = gastar energia com quem nunca vai comprar e passa a investir em quem realme= nte pode crescer com voc=C3=AA.=20 Leia mais no blog! [ https://t.rdsv2.net/ls/click?upn=3Du001.oVA71OOs6lJ= G7rHoak2fHK57-2BpPMIVqxty3mJpUowAzixuMKzL8FqThGkJSoJzUCROCqxExUEwuWkYELfUhr= ZNhwBx5UPuCt9hlr1q-2F6HBc-3DGVuu_L0Jpva-2Bv2FVxqtDdHdZrpA7ZsRLgOdO4i1VrMpmm= CYwgLHkITIFEU8xaf6lLlGaasdjlV-2FrRxJc6HuXWHNhbL4aK-2BsCrOYMJXU4pdn0zEc0Fjcb= a2-2Bm-2BPSVNK3QdPmxsws2pcJdnALysexTqfZ-2BuOU5jrQeygTEQ-2Bwo8U0BUSIQboMJUP9= Lb8dPl86G5uf8wY0ohhvYuL1z6fCqPPGCsRMOnfjyIGnS30S58TZ778sJrm9FY1RVL7sdJQF-2B= KL9w-2FM-2B9vftbs7yw6L7BNI0PRg4QIPUnyr6C7tOYh613i-2B2sN4ZbsW0XqPf-2FVR8cJcr= 0ThZgRgO6ff-2BfCbul5gHBdTit6N7psPXzZqamW-2BbkZN4G9gxENZG48-2BrGr-2FAc6xv0Se= kGeguWhfclxEpgGiLs8N-2Fx-2Fzd7kTpjA8CHWY-2F8-2BxUQD1u1feXPZG-2FihPTQsg6Wf5S= tEGblh-2BPngzrDzD0io-2FIfVx70yr1WJowvqjqMg9GRDMTBFi5ZzV0xFDzYIGW6EPALQd7hKC= YVRczgvotk3a6NMsazcNnv1uoEcOib1epCI8-2B-2BmZNWroTyq-2FDTE4kmeYgAIWlVQN45C5Q= kVMbXEtBuDDEbIqixudL-2FY8E89ilDX6kGTsfP7PV8rUCNJcmRwJts87iTycHQFv-2F6qVqeLu= Za-2BTmkfDIbPAJLEUiCZuVU-3D ] =E2=80=8A VAGAS EM VENDAS=C2=A0=C2=A0=E2=80=8A [ https://t.rdsv2.net/ls/click?upn=3Du001.oVA71OOs6lJG7rHoak2fHNA-2FUWAh= wFIHa1EBFDpRkxJ2Swhp-2FHkT0skpWTgeTL01KloLcKWnmSeWeb-2BVZdX10decgobAuJUFZOS= sOrf9YHRBdJiFNIUD9HUBVvfa0G9Cea1A9tloTlr8hi36WiiIPp1oPKKkJe-2FLKRko-2BtviQW= EBAKKmVdgTbKJRnX0idjOljtDekdMP2GifsclkUqwYzvfhZ18szxU4hNcvvXGev64nuEpFrR99P= NyYmv-2BXj5nkL4KxxrjNNFBivGstj9fhJZLKRMLP-2FfFh6nEJ1fmEPSJK8Lg4igaU1gaSrXXz= ml9-2BVzAmQjnt-2FQ2CK4tR3doMnW8h1p-2Bs5wRWpj7-2F46aHYTBgLWPLrUJsOc1hMFjazK4= 3zXDlmtQYVJ7hXboFsc7YSA-3D-3DoQSw_L0Jpva-2Bv2FVxqtDdHdZrpA7ZsRLgOdO4i1VrMpm= mCYwgLHkITIFEU8xaf6lLlGaasdjlV-2FrRxJc6HuXWHNhbL4aK-2BsCrOYMJXU4pdn0zEc0Fjc= ba2-2Bm-2BPSVNK3QdPmxsws2pcJdnALysexTqfZ-2BuOU5jrQeygTEQ-2Bwo8U0BUSIQboMJUP= 9Lb8dPl86G5uf8wY0ohhvYuL1z6fCqPPGCsRMOnfjyIGnS30S58TZ778sJrm9FY1RVL7sdJQF-2= BKL9w-2FM-2B9vftbs7yw6L7BNI0PRg4QIPUnyr6C7tOYh613i-2B2sN4ZbsW0XqPf-2FVR8cJc= r0ThZgRgO6ff-2BfCbul5gHBdTit6N7psPXzZqamW-2BbkZN4G9gxENZG48-2BrGr-2FAc6xv0S= ekGeguWhfclxEpgGiLs8N-2Fx-2Fzd7kTpjA8CHWY-2F8-2BxUQD1u1feXPZG-2FihPTQsg6Wf5= StEGblh-2BPngzrDzD0io-2FIfVx70yr1WJowvqjqMg9GRDMTBFi5ZzV0xFDzYIGW6EPALQd7hK= CYVRczgvotk3axQHx-2BA3-2FLBhi0bWe18rkY7nzr4h2rXcjxoGkdJP2-2BuQZYHb98XPsRctI= gZiL-2BjAuiFTG4TS5RCiMXD3H4tdh78dQClGU9qNDmzzVOKt6a6JJYJYC8ciUDuhBLHC8T4RQV= Z1cwBzb0UJtEnogOaxXjw-3D ] Analista de Neg=C3=B3cios Pleno=C2=A0 Vaga aberta para Inside Sales=C2=A0-=C2=A0Pleno=C2=A0na=C2=A0Nomad Para quem =C3=A9 Nomad, n=C3=A3o existe ponto final. Continuamos evoluindo,= inventando e reinventando. Transformamos esfor=C3=A7os individuais em gran= des conquistas coletivas. Afinal, um legado significativo =C3=A9 constru=C3= =ADdo por pessoas e resultados incr=C3=ADveis. Desbloqueie a sua jornada. Vem pra Nomad! QUERO ME CANDITAR! 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Essa pessoa ter=C3=A1 um papel fundamental em ampliar nossa escala, contrib= uindo para novas iniciativas de gera=C3=A7=C3=A3o de demanda ainda inexplor= adas. QUERO ME CANDITAR! 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As maiores lideran=C3=A7as de vendas te esperam no Zummit! =F0=9F=93=86 16 e 17 de Outubro Oceania Convention Center | Florian=C3=B3polis -SC COMPRE SEU INGRESSO [ https://t.rdsv2.net/ls/click?upn=3Du001.oVA71OOs6lJ= G7rHoak2fHHh-2BaK-2F-2BLkSOBy386IPTZ909D2K0z-2BPbV-2B4fIqhKo8NZg8I0VIWWbNhN= xC9O5ZC9F5jjsAlUs0yFlclmxyf0I8qiHju3nUcMoian8OmYJpv0sNlE8EDO43qb-2BM92pPt1j= sYk5jx-2FxX3fETOHiqnSJqk-3DMxfs_L0Jpva-2Bv2FVxqtDdHdZrpA7ZsRLgOdO4i1VrMpmmC= YwgLHkITIFEU8xaf6lLlGaasdjlV-2FrRxJc6HuXWHNhbL4aK-2BsCrOYMJXU4pdn0zEc0Fjcba= 2-2Bm-2BPSVNK3QdPmxsws2pcJdnALysexTqfZ-2BuOU5jrQeygTEQ-2Bwo8U0BUSIQboMJUP9L= b8dPl86G5uf8wY0ohhvYuL1z6fCqPPGCsRMOnfjyIGnS30S58TZ778sJrm9FY1RVL7sdJQF-2BK= L9w-2FM-2B9vftbs7yw6L7BNI0PRg4QIPUnyr6C7tOYh613i-2B2sN4ZbsW0XqPf-2FVR8cJcr0= ThZgRgO6ff-2BfCbul5gHBdTit6N7psPXzZqamW-2BbkZN4G9gxENZG48-2BrGr-2FAc6xv0Sek= GeguWhfclxEpgGiLs8N-2Fx-2Fzd7kTpjA8CHWY-2F8-2BxUQD1u1feXPZG-2FihPTQsg6Wf5St= EGblh-2BPngzrDzD0io-2FIfVx70yr1WJowvqjqMg9GRDMTBFi5ZzV0xFDzYIGW6EPALQd7hKCY= VRczgvotk3azsetePYibcr585WQxKJ-2F-2FNYCxsTXggXOR5uFhK4uwSKh14BuFb6XYG0LnK2g= M2Zx2PsNW9-2FlsvpDsjZNLlbAjKKHpCw8x-2Br-2FjoU3zsVuC2bZc89tbk1rFfoEwuprNYGWN= k6uZitugKQ-2BtNcwAWKK9E-3D ] =E2=80=8A PATROCINADORES Por tr=C3=A1s de times de alta performance, est=C3=A3o as me= lhores ferramentas. [ https://t.rdsv2.net/ls/click?upn=3Du001.oVA71OOs6lJG7rHoak2fHK57-2BpPMIV= qxty3mJpUowAzS647RKzz7d39gfCYzLFI6x-2FeAB67V0YER36Bi4-2FnarLFTa1f3VB5Ds2jDi= qXZH0VZZBfqG4F8gXO7gaCxpmlUoQVik-2BCWqtBsMxCq-2BlYTtCz2Y62987vaEMy-2BlVoKCh= 4-3DBonB_L0Jpva-2Bv2FVxqtDdHdZrpA7ZsRLgOdO4i1VrMpmmCYwgLHkITIFEU8xaf6lLlGaa= sdjlV-2FrRxJc6HuXWHNhbL4aK-2BsCrOYMJXU4pdn0zEc0Fjcba2-2Bm-2BPSVNK3QdPmxsws2= pcJdnALysexTqfZ-2BuOU5jrQeygTEQ-2Bwo8U0BUSIQboMJUP9Lb8dPl86G5uf8wY0ohhvYuL1= z6fCqPPGCsRMOnfjyIGnS30S58TZ778sJrm9FY1RVL7sdJQF-2BKL9w-2FM-2B9vftbs7yw6L7B= NI0PRg4QIPUnyr6C7tOYh613i-2B2sN4ZbsW0XqPf-2FVR8cJcr0ThZgRgO6ff-2BfCbul5gHBd= Tit6N7psPXzZqamW-2BbkZN4G9gxENZG48-2BrGr-2FAc6xv0SekGeguWhfclxEpgGiLs8N-2Fx= -2Fzd7kTpjA8CHWY-2F8-2BxUQD1u1feXPZG-2FihPTQsg6Wf5StEGblh-2BPngzrDzD0io-2FI= fVx70yr1WJowvqjqMg9GRDMTBFi5ZzV0xFDzYIGW6EPALQd7hKCYVRczgvotk3a-2FTabGitoBd= FrMnQcRr8JskHLY-2Bqc7DalFTI8vpHvatqENXuzIlIXGolT60z6TxTJjZJus-2FKpV-2BZayv3= KacK2ET7hQ7qrYDRYNG-2BwsGhNOClrFj4roylyWu8gGinqNIrSR-2B6amwFttlkAnnJrIthZs0= -3D ] Elevator Pitch =C3=A9 a newsletter di=C3=A1ria da PipeLovers para profissi= onais de vendas B2B, focada no aprimoramento de habilidades comerciais. Inspirada no conceito de "discurso de elevador", ajudamos voc=C3=AA a melh= orar seu pitch e transformar abordagens rapidamente. Com dicas e insights p= r=C3=A1ticos em cada edi=C3=A7=C3=A3o, nosso conte=C3=BAdo impulsiona seu d= esempenho comercial. At=C3=A9 amanh=C3=A3! =F0=9F=91=8B O que voc=C3=AA achou da edi=C3=A7=C3=A3o de hoje?Voc=C3=AA pode explicar o= porqu=C3=AA depois de votar Muito Boa [ https://t.rdsv2.net/ls/click?upn=3Du001.oVA71OOs6lJG7rHoak2fHD= Jy2SBCOH3Vy-2FUWtznUuL9o66BopPQsWR-2BSYvHTefKBMklOZJ-2FD6AmQfW54pwBgZiksSRn= q96lH-2FlyiSxDTe77-2F0eB39T8uehzF-2Ba-2FafBp-2FBKS-2BKiKPnbDDLg-2BQ1k8EaQ0S= Nh0ptKXoDFBfGMzuxOnEQtbV1AioIu8Q7dsbvFThpV-2F5M1OLzHN-2BUHX-2FNOJnQvIU6Zuoi= IJSJMkZsaok727gHU-2FGKNzuu38YLsvqZjd5w4AmdCpFLVmncVcQ-2FKdrCgwbEOEt04BXgfOH= cW9-2Bxg6oatGUYbUcBm80i3sW6pEXpnA-2ByxXzgHeOhcxAbAoyhW3tSUb3B5JdwApj6vF1YZ3= 4Ridb9tc8NlP3TqVQ178DpsiBeA-2BvDrsr5ZTD7hzRqWBGgwKrC-2FctzcVSabi10gUZAGf79j= OL5jvHhubTkRZXbzvE_L0Jpva-2Bv2FVxqtDdHdZrpA7ZsRLgOdO4i1VrMpmmCYwgLHkITIFEU8= xaf6lLlGaasdjlV-2FrRxJc6HuXWHNhbL4aK-2BsCrOYMJXU4pdn0zEc0Fjcba2-2Bm-2BPSVNK= 3QdPmxsws2pcJdnALysexTqfZ-2BuOU5jrQeygTEQ-2Bwo8U0BUSIQboMJUP9Lb8dPl86G5uf8w= Y0ohhvYuL1z6fCqPPGCsRMOnfjyIGnS30S58TZ778sJrm9FY1RVL7sdJQF-2BKL9w-2FM-2B9vf= 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Visualizar este e-mail como=C2=A0p=C3=A1gina web

=
title
<= div style=3D"color:#000;direction:ltr;font-family:Arial,Helvetica Neue,Helv= etica,sans-serif;font-size:16px;font-weight:400;letter-spacing:0;line-heigh= t:1.2;text-align:left;mso-line-height-alt:19px">

Seu time es= t=C3=A1 gastando energia com leads que nunca v=C3=A3o fechar? Talvez o prob= lema n=C3=A3o seja esfor=C3=A7o, e sim, foco.

Vender para todo mundo pode parecer uma boa ideia. At=C3=A9 que voc=C3= =AA percebe o custo disso em churn, esfor=C3=A7o e frustra=C3=A7=C3=A3o.
=E2=80=8A

ARTIGO

Intel= ig=C3=AAncia de Vendas: como parar de correr atr=C3=A1s de todo mundo e com= e=C3=A7ar a vender para quem realmente importa

Na aula conduzida por L=C3=ADvia A= lves, CRO da Driva, os alunos foram convidados a fazer uma pausa estrat=C3= =A9gica. Em vez de correr atr=C3=A1s de mais leads, que tal come=C3=A7ar a = correr atr=C3=A1s dos leads certos?

Essa mudan=C3=A7a de mentalidade, de quantidade para qualidade, est=C3=A1 n= o centro da intelig=C3=AAncia de vendas. E n=C3=A3o se trata apenas de efic= i=C3=AAncia comercial, mas de construir uma opera=C3=A7=C3=A3o mais lucrati= va, previs=C3=ADvel e saud=C3=A1vel.

O custo invis=C3=ADvel de vender para o cliente erra= do

Parece contra intuitivo, mas =C3=A9 real: quanto mais voc=C3=AA ten= ta vender para todo mundo, mais perde. Vender para quem n=C3=A3o t= em fit gera churn alto, LTV baixo e um efeito colateral perigoso, times com= erciais e de CS sobrecarregados, tentando fazer dar certo o que nunca dever= ia ter come=C3=A7ado.

L=C3=ADvia foi enf=C3=A1tica ao afirmar que identificar e priorizar= o cliente certo n=C3=A3o =C3=A9 apenas uma quest=C3=A3o de estrat=C3=A9gia= , mas de sobreviv=C3=AAncia para empresas que querem crescer com c= onsist=C3=AAncia.

=E2=80=8A

ICP, o filtro estrat=C3=A9gico da sua opera=C3=A7=C3= =A3o

O ICP (Ideal Customer Profile) =C3=A9 o ant=C3=ADdoto para a dispe= rs=C3=A3o comercial. Mas um bom ICP n=C3=A3o nasce de achismos, nasce de an= =C3=A1lise profunda.=C2=A0

A constru=C3=A7=C3=A3o do perfil i= deal passa por tr=C3=AAs dimens=C3=B5es fundamentais:

1=EF=B8= =8F=E2=83=A3 Firmogr=C3=A1fica: setor, porte, localiza=C3=A7=C3=A3= o, modelo de neg=C3=B3cio.

2=EF=B8=8F=E2=83=A3 Tecnogr=C3=A1fica: ferramentas usadas,= maturidade digital, stack atual.

3=EF=B8= =8F=E2=83=A3 Comportamental: momento de compra, cultura, fase de c= rescimento.

O ICP n=C3=A3o =C3=A9 est=C3=A1tico. Ele =C3=A9 uma h= ip=C3=B3tese que precisa ser validada com dados, especialmente com entrevis= tas com os melhores e os piores clientes da base.

Intel= ig=C3=AAncia de mercado que vira taxa de convers=C3=A3o

Um dos grandes diferenciais da abordagem apresentada =C3=A9 o uso de sinais do mercado. Ferramentas que mostram contrata=C3=A7=C3=A3o= de novas solu=C3=A7=C3=B5es, troca de lideran=C3=A7a, crescimento ou inves= timentos recentes podem indicar o timing de compra.

S=C3=A3o esses sinais que ajudam a= colocar o esfor=C3=A7o comercial no lugar certo, onde a chance de convers= =C3=A3o e reten=C3=A7=C3=A3o =C3=A9 maior.

Mais do que prospectar melhor, intelig=C3=AAncia comercial =C3=A9 p= rospectar com foco.

=

TAM, SAM, SOM: foco estrat=C3=A9gico, n=C3=A3o apena= s conceitualE o cl=C3=A1ssico Receita Previs=C3=ADvel?

Outro ponto importante da aula foi a necessidade de mapear bem o mercado co= m os conceitos de TAM (Total Addressable Market),= SAM (Serviceable Available Market) e SOM= (Serviceable Obtainable Market).=C2=A0

Esse mapeamento ajuda a priorizar = onde atuar primeiro, quais segmentos t=C3=AAm mais tra=C3=A7=C3=A3o e onde = os times devem concentrar esfor=C3=A7os.

N=C3=A3o se trata de excluir oportunidades, mas de escalar com foco.

E, no fim das contas...

Vender para todo mundo =C3= =A9 um caminho tentador, mas insustent=C3=A1vel.

A intelig=C3=AAncia de vendas come=C3=A7a quando voc= =C3=AA decide parar de gastar energia com quem nunca vai comprar e passa a = investir em quem realmente pode crescer com voc=C3=AA.

Leia mais no blog!
=E2=80=8A
=E2=80=8A

VAGAS EM VENDAS=C2=A0=C2=A0

Analista de Neg=C3=B3cios Pleno=C2=A0

Vaga aberta para Inside Sales=C2=A0-=C2=A0Ple= no=C2=A0na=C2=A0Nomad

Para quem =C3=A9 Nomad, n=C3=A3o e= xiste ponto final. Continuamos evoluindo, inventando e reinventando. Transf= ormamos esfor=C3=A7os individuais em grandes conquistas coletivas. Afinal, = um legado significativo =C3=A9 constru=C3=ADdo por pessoas e resultados inc= r=C3=ADveis.

Desbloqueie a sua jornada. Vem pra Nomad!

=
QUERO ME CANDITAR!
=E2=80=8A
<= /td>

Analista de Marketing Jr/Pleno

Vaga aberta para Est=C3=A1gio na PipeLovers

A PipeLovers continua crescendo e,= para triplicarmos nossos resultados este ano, estamos em busca de um novo = refor=C3=A7o para o nosso time de marketing!

Essa pessoa ter=C3=A1 um papel fundamental em ampliar= nossa escala, contribuindo para novas iniciativas de gera=C3=A7=C3=A3o de = demanda ainda inexploradas.

=
QUERO ME CANDITAR!
=E2=80=8A
<= /td>
=E2=80=8A
<= /td>
=E2=80=8A

CRM Zummit 2025

Grandes mentes globais te aguardam= no maior evento da Am=C3=A9rica Latina de CRM, Vis=C3=A3o Estrat=C3=A9gica= e Futuro das Vendas.

As maiores lideran=C3=A7as de vend= as te esperam no Zummit!

=F0=9F=93=86 16 e 17 de Ou= tubro

Oceania Convention Center | Florian=C3=B3polis -SC

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COMPRE SEU INGRESSO
=E2=80=8A

PATROCINADORES

Por tr=C3=A1s de times de alta performance, est=C3=A3o as melhores = ferramentas.

Elevator Pi= tch =C3=A9 a newsletter di=C3=A1ria da PipeLovers para profissionais de ven= das B2B, focada no aprimoramento de habilidades comerciais.=

Inspirada no conceito de "discurso de elevador", ajudamos voc=C3=AA a melhorar seu pitch e transformar abordagens ra= pidamente. Com dicas e insights pr=C3=A1ticos em cada edi= =C3=A7=C3=A3o, nosso conte=C3=BAdo impulsiona seu desempenho comercial.

At=C3=A9 amanh=C3=A3! =F0=9F=91=8B

O que voc=C3=AA achou da edi=C3=A7=C3=A3o de hoje?

Voc=C3=AA pode explicar o porqu=C3=AA depois de votar

=
<= div class style=3D"font-size:14px;font-family:Arial,Helvetica Neue,Helvetic= a,sans-serif;mso-line-height-alt:16.8px;color:#555;line-height:1.2">

Muito Boa =C2=A0|=C2=A0 Boa =C2=A0|=C2=A0 Mediana =C2=A0|=C2=A0 Ruim =C2=A0|=C2=A0 Muito ruim

3D"Instagram" 3D"LinkedIn" 3D"Y==
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Enviado por www.pipelovers.net
PipeLovers, Rua Florida 1901, S=C3= =A3o Paulo - S=C3=A3o Paulo, 4565001, Brasil

Caso n=C3=A3o queira mais receber estes e-mails,=C2=A0 cancele sua inscri=C3=A7= =C3=A3o.

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