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[149.72.216.243 listed in sa-trusted.bondedsender.org] -0.0 SPF_PASS SPF: sender matches SPF record 0.0 HTML_IMAGE_RATIO_04 BODY: HTML has a low ratio of text to image area 0.0 HTML_MESSAGE BODY: HTML included in message 0.5 KAM_REALLYHUGEIMGSRC RAW: Spam with image tags with ridiculously huge http urls -0.1 DKIM_VALID_AU Message has a valid DKIM or DK signature from author's domain -0.1 DKIM_VALID_EF Message has a valid DKIM or DK signature from envelope-from domain 0.1 DKIM_SIGNED Message has a DKIM or DK signature, not necessarily valid -0.1 DKIM_VALID Message has at least one valid DKIM or DK signature X-Spam-Flag: NO --2144a2cc0f5f5cf62c7523ad2a9464925c870e705ae065b64432c2885fa7 Content-Transfer-Encoding: quoted-printable Content-Type: text/plain; charset=utf-8 Mime-Version: 1.0 Visualizar este e-mail como=C2=A0p=C3=A1gina web [ https://t.rdsv2.net/ls/c= lick?upn=3Du001.oVA71OOs6lJG7rHoak2fHH9TKIWN0X3uzpMij-2BI8fJoa1S5QpNlgTVtxW= wgY6zZ5UjV-2ByU3I57WJVITIBleXkCYhgc3dbn-2BEEkM7rOsEQQA-2FbqRJ5-2BElKFjWaoUL= DKzRizCniYvaEZcdIU25FF3ZZnUb46fIeZkBB3BP8lA5SjtLAV3UfRhNFagpdZIy5uE9xmJvTaL= lGR0Flaie2-2BJM4Q-3D-3DDVgU_L0Jpva-2Bv2FVxqtDdHdZrpA7ZsRLgOdO4i1VrMpmmCYwgL= HkITIFEU8xaf6lLlGaasdjlV-2FrRxJc6HuXWHNhbL4aK-2BsCrOYMJXU4pdn0zEc0Fjcba2-2B= m-2BPSVNK3QdPmxsws2pcJdnALysexTqfZ-2BuOUcVENfGB3HRML-2B6C-2FA8HHwSX1xyw3jdr= MoXIkgw7ddjhhyPUY4bqsDlZJEs4Gn6pyvP2b1vyeXL-2F-2Bcu0mFBeeA6Fp5GKjJ35zY9-2Bw= CLIKbL6vcax25hjcWYdSeoJKxaLbUQhJvtubtzOY48h-2F4Iw173j9tlyPhKSZntX7VWXEBWOK1= JZ2oOMs4Wkzzy3FbouGw8peQDxM-2BEc3-2FWZyCy214oaLamZgsTftAs6ZRlwQMvJuh83wWOP9= X9nZF6PAnYWpLlcDUdyOan41QJjUk43qRop5yrHEOlnrvchZM5LTMlF4UZb6kVgRR-2Fajv-2Br= 09UOPgmQSAq5XSQ55N9zwprZhv1xRWTHScOAudRFeaeUPzWA9LmpsVKwl2DXl3-2BNSPH9gYR9G= 3jP2emEParLUyUpf-2B4kvQYgpCTaBjG97syI9J-2Fk-2FtyIdUR7jrsNJ7dUxy2qRP0UkR9d6O= ZF-2BhK1aMMCgdwipAhA0gPw-2FfVy7J-2Ft7GGD3O4eDvADn6AAaCMmEhVJPnlpEcs8ioisjul= Af8K3Wc-3D ] =20 Canais n=C3=A3o performam por falta de produto, mas por falta de direcion= amento. E o onboarding superficial =C3=A9 a receita mais r=C3=A1pida para perder um= parceiro promissor. =E2=80=8A ARTIGO [ https://t.rdsv2.net/ls/click?upn=3Du001.oVA71OOs6lJG7rHoak2fHK57-= 2BpPMIVqxty3mJpUowAyR-2BmVscZVIJnod1PAiLIgmddV-2BTqe4LMRYMG19h9XUFHiwhaSggV= NXCqO2Bx-2Fof1xmkFwuNb9Wn-2FUbcEV-2B49eiMx6Z4yKIYgNqMJJJyuL9RWajopK9ipADs1D= j42FKvOMKdWd2-2BSx2LaJfnfATeMulUxPnVK4fEm-2F6YgfhV8fXcJ33qNmUbQL79aqwMMZhS4= g0OcDeP28SxDMfXTXWPBGNU8B5t4CPwNP7ehnbo5xEmA-3D-3D7qvC_L0Jpva-2Bv2FVxqtDdHd= ZrpA7ZsRLgOdO4i1VrMpmmCYwgLHkITIFEU8xaf6lLlGaasdjlV-2FrRxJc6HuXWHNhbL4aK-2B= sCrOYMJXU4pdn0zEc0Fjcba2-2Bm-2BPSVNK3QdPmxsws2pcJdnALysexTqfZ-2BuOUcVENfGB3= HRML-2B6C-2FA8HHwSX1xyw3jdrMoXIkgw7ddjhhyPUY4bqsDlZJEs4Gn6pyvP2b1vyeXL-2F-2= Bcu0mFBeeA6Fp5GKjJ35zY9-2BwCLIKbL6vcax25hjcWYdSeoJKxaLbUQhJvtubtzOY48h-2F4I= w173j9tlyPhKSZntX7VWXEBWOK1JZ2oOMs4Wkzzy3FbouGw8peQDxM-2BEc3-2FWZyCy214oaLa= mZgsTftAs6ZRlwQMvJuh83wWOP9X9nZF6PAnYWpLlcDUdyOan41QJjUk43qRop5yrHEOlnrvchZ= M5LTMlF4UZb6kVgRR-2Fajv-2Br09UOPgmQSAq5XSQ55N9zwprZhv1xRWTHScOAudRFeaeUPzWA= 9LmpsVKwl2DXl3-2BNSPH9gBaMHEkgyuQ-2BsiFuOQYzB0qKtZ3Nn73YMFZJ3ks8aAs7LM1y8P3= wpwfOFLoQL7QNlfBK7PlEVFeARV9P5jAZyvBk2wYrpJq0IsNRgSTG8yUxrA1S6mRmXMi3SAI3XF= DIygdQCBd6kauXBg9-2B2IW11o-3D ] Onboarding de canais: o que separa parceiros engajados de promessas que nu= nca performam Quando uma nova parceria come=C3=A7a, a empolga=C3=A7=C3=A3o inicial costum= a esconder um risco silencioso: a falsa sensa=C3=A7=C3=A3o de que o canal v= ai dar certo sozinho. Leonardo Neves, VP da Abravit, trouxe =C3=A0 comunidade uma aula pr=C3=A1t= ica e direta sobre como evitar esse erro e transformar o onboarding em um m= otor real de performance. Onboarding n=C3=A3o =C3=A9 boas-vindas, =C3=A9 uma funda=C3=A7=C3=A3o de ne= g=C3=B3cio=C2=A0 O onboarding de canais precisa ser tratado como o in=C3=ADcio de uma opera= =C3=A7=C3=A3o comercial, n=C3=A3o como um gesto simb=C3=B3lico de integra= =C3=A7=C3=A3o. Um canal mal treinado e mal acompanhado =C3=A9 como um time = que entra em campo sem saber as regras do jogo e ainda =C3=A9 cobrado por r= esultados. A m=C3=A9dia ideal =C3=A9 pelo menos 40 horas de onboarding estruturado, co= m foco em tr=C3=AAs pilares: =E2=9E=A1=EF=B8=8F Conhecimento do portf=C3=B3lio: o canal precisa dominar= as solu=C3=A7=C3=B5es que vai representar. =E2=9E=A1=EF=B8=8F Perfil do ICP: sem entender para quem vender, o esfor=C3= =A7o ser=C3=A1 desperdi=C3=A7ado. =E2=9E=A1=EF=B8=8F Cultura e processos do fabricante: a integra=C3=A7=C3=A3= o exige alinhamento operacional e comportamental. Pertencimento: o ativo invis=C3=ADvel que gera tra=C3=A7=C3=A3o Mais do que entender o produto, o parceiro precisa se sentir parte do ecos= sistema. Esse senso de pertencimento n=C3=A3o surge por acaso; ele =C3=A9 c= onstru=C3=ADdo com rituais, presen=C3=A7a ativa do executivo de canais (GO)= e apoio nos momentos-chave da opera=C3=A7=C3=A3o, como primeiras vendas, e= ntregas e reten=C3=A7=C3=A3o dos clientes finais. Quando o canal se sente s=C3=B3, a performance cai. Quando sente que faz pa= rte de algo maior, ela decola. Ritos, acompanhamento e GO: os tr=C3=AAs pontos de sustenta=C3=A7=C3=A3o No in=C3=ADcio da jornada, o canal precisa de estrutura, ritmo e algu=C3= =A9m que olhe por ele. =C3=89 nesse momento que entram os ritos semanais, p= ara alinhamento e feedback, e o papel do GO, que atua como ponte entre cana= l e fabricante. Sem isso, a tend=C3=AAncia =C3=A9 que o parceiro se perca nas prioridades d= o dia a dia e a parceria se torne uma aposta esquecida. Onboardings superficiais custam caro Muitas empresas ainda caem na armadilha de onboardings rel=C3=A2mpagos, t= reinamentos de 1 a 4 horas que resumem o produto e mandam o parceiro para o= campo. O resultado s=C3=A3o canais desengajados, que n=C3=A3o vendem, n=C3= =A3o renovam e saem mais r=C3=A1pido do que entraram. O recado =C3=A9 claro: onboardings malfeitos n=C3=A3o economizam tempo, des= perdi=C3=A7am investimento. No fim das contas... Todo canal =C3=A9 um investidor. Ele coloca tempo, energia e dinheiro ao e= ntrar numa nova opera=C3=A7=C3=A3o. Cabe ao fabricante garantir que esse in= vestimento tenha retorno, e isso come=C3=A7a no onboarding. Se voc=C3=AA quer parceiros que performam de verdade, comece olhando para o= seu processo de entrada. Ele =C3=A9 o melhor term=C3=B4metro da sa=C3=BAde= futura da sua rede. Leia mais no blog! [ https://t.rdsv2.net/ls/click?upn=3Du001.oVA71OOs6lJ= G7rHoak2fHK57-2BpPMIVqxty3mJpUowAyR-2BmVscZVIJnod1PAiLIgmoMGnPNJkJwd7Mc7VXw= h-2FMA-3D-3Duay4_L0Jpva-2Bv2FVxqtDdHdZrpA7ZsRLgOdO4i1VrMpmmCYwgLHkITIFEU8xa= f6lLlGaasdjlV-2FrRxJc6HuXWHNhbL4aK-2BsCrOYMJXU4pdn0zEc0Fjcba2-2Bm-2BPSVNK3Q= dPmxsws2pcJdnALysexTqfZ-2BuOUcVENfGB3HRML-2B6C-2FA8HHwSX1xyw3jdrMoXIkgw7ddj= hhyPUY4bqsDlZJEs4Gn6pyvP2b1vyeXL-2F-2Bcu0mFBeeA6Fp5GKjJ35zY9-2BwCLIKbL6vcax= 25hjcWYdSeoJKxaLbUQhJvtubtzOY48h-2F4Iw173j9tlyPhKSZntX7VWXEBWOK1JZ2oOMs4Wkz= zy3FbouGw8peQDxM-2BEc3-2FWZyCy214oaLamZgsTftAs6ZRlwQMvJuh83wWOP9X9nZF6PAnYW= pLlcDUdyOan41QJjUk43qRop5yrHEOlnrvchZM5LTMlF4UZb6kVgRR-2Fajv-2Br09UOPgmQSAq= 5XSQ55N9zwprZhv1xRWTHScOAudRFeaeUPzWA9LmpsVKwl2DXl3-2BNSPH9u74aRQRNC5pZi4Qg= vKxOrURgKmUUX5Iy1KEz-2BG83tjsuMoou2C6PHULcWzeJmE65PIxKDtCsbnlfVibOZ9thhvxOW= RDr7eG1DSx1czEpUZhetDiMVw8WvuDWiiovIEiQaZz8PQuV5-2F9A5uoftssSlk-3D ] =E2=80=8A VAGAS EM VENDAS=C2=A0=C2=A0=E2=80=8A [ https://t.rdsv2.net/ls/click?upn=3Du001.oVA71OOs6lJG7rHoak2fHNA-2FUWAh= wFIHa1EBFDpRkxJ2Swhp-2FHkT0skpWTgeTL01KloLcKWnmSeWeb-2BVZdX10decgobAuJUFZOS= sOrf9YHRBdJiFNIUD9HUBVvfa0G9CROd6BSkTGdoWOJZ0aN2Hh3jzMQRJYVsp7aNJQzo9pFz-2F= M2H3iAJYfBPbpoNHoS7NNtZ9CqSeGaym-2F1IRTaowxYM8l6h87oXEhiIi3sFq2-2BpVWMSqTb8= unqmW3qRdID2oETgEHTqubCZZR-2BXKlK8C1kmUbz447osyFriJ7us0Q3L8PjOvaDNaeSVxQKgr= 2G932w7-2BGovquKdrzSAQdHL1sbyJ1-2FF3Zi-2FvdtjyLPdkXtM4frJRaK92MiTGMjvFpv-2F= vtH4VtZjc-2BnSJVl2f6e1S1g-3D-3DEVTc_L0Jpva-2Bv2FVxqtDdHdZrpA7ZsRLgOdO4i1VrM= pmmCYwgLHkITIFEU8xaf6lLlGaasdjlV-2FrRxJc6HuXWHNhbL4aK-2BsCrOYMJXU4pdn0zEc0F= jcba2-2Bm-2BPSVNK3QdPmxsws2pcJdnALysexTqfZ-2BuOUcVENfGB3HRML-2B6C-2FA8HHwSX= 1xyw3jdrMoXIkgw7ddjhhyPUY4bqsDlZJEs4Gn6pyvP2b1vyeXL-2F-2Bcu0mFBeeA6Fp5GKjJ3= 5zY9-2BwCLIKbL6vcax25hjcWYdSeoJKxaLbUQhJvtubtzOY48h-2F4Iw173j9tlyPhKSZntX7V= WXEBWOK1JZ2oOMs4Wkzzy3FbouGw8peQDxM-2BEc3-2FWZyCy214oaLamZgsTftAs6ZRlwQMvJu= h83wWOP9X9nZF6PAnYWpLlcDUdyOan41QJjUk43qRop5yrHEOlnrvchZM5LTMlF4UZb6kVgRR-2= Fajv-2Br09UOPgmQSAq5XSQ55N9zwprZhv1xRWTHScOAudRFeaeUPzWA9LmpsVKwl2DXl3-2BNS= PH9mGiWIFAYepRFpQhavNnKpxgW5vlfhdjLJlA-2FJfO4fAk04C-2B1AmXuU6H0Xbrp9qESwbtj= noT-2BRuXsGAH0nxNOWl-2F7IA4-2B-2Fm6uM46XE-2BFe84V8qUZ57N2qLG7G1FfdNQZXjlCFE= HE8bepYx7AR2wRadI-3D ] Analista de Prospec=C3=A7=C3=A3o Vaga aberta para SDR=C2=A0-=C2=A0J=C3=BAnior=C2=A0na=C2=A0Docnix O Analista de Prospec=C3=A7=C3=A3o =C3=A9 respons=C3=A1vel por realizar as = prospec=C3=A7=C3=B5es, captura de leads, qualifica=C3=A7=C3=B5es e mapeamen= to de leads para expans=C3=A3o de base quantitativa de clientes, al=C3=A9m = de identifica=C3=A7=C3=A3o de oportunidade junto aos clientes existentes.= =C2=A0 QUERO ME CANDITAR! 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O(a) profissional ser=C3=A1 respons=C3=A1vel por apoiar os l=C3=ADderes fun= cionais na avalia=C3=A7=C3=A3o de custos e seus impactos no or=C3=A7amento,= al=C3=A9m de compilar e revisar relat=C3=B3rios financeiros mensais, garan= tir a acuracidade das informa=C3=A7=C3=B5es e elaborar an=C3=A1lises detalh= adas para orientar as decis=C3=B5es estrat=C3=A9gicas da empresa. QUERO ME CANDITAR! 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As Maiores Lideran=C3=A7as de Vendas te esperam no Zummit. =F0=9F=93=85 16 e 17 de Outubro Oceania Convention Center | Florian=C3=B3polis -SC COMPRAR INGRESSO [ https://t.rdsv2.net/ls/click?upn=3Du001.oVA71OOs6lJG7r= Hoak2fHHh-2BaK-2F-2BLkSOBy386IPTZ909D2K0z-2BPbV-2B4fIqhKo8NZg8I0VIWWbNhNxC9= O5ZC9F5jjsAlUs0yFlclmxyf0I8qiHju3nUcMoian8OmYJpv0sNlE8EDO43qb-2BM92pPt1jsYk= 5jx-2FxX3fETOHiqnSJqk-3DgyDi_L0Jpva-2Bv2FVxqtDdHdZrpA7ZsRLgOdO4i1VrMpmmCYwg= LHkITIFEU8xaf6lLlGaasdjlV-2FrRxJc6HuXWHNhbL4aK-2BsCrOYMJXU4pdn0zEc0Fjcba2-2= Bm-2BPSVNK3QdPmxsws2pcJdnALysexTqfZ-2BuOUcVENfGB3HRML-2B6C-2FA8HHwSX1xyw3jd= rMoXIkgw7ddjhhyPUY4bqsDlZJEs4Gn6pyvP2b1vyeXL-2F-2Bcu0mFBeeA6Fp5GKjJ35zY9-2B= wCLIKbL6vcax25hjcWYdSeoJKxaLbUQhJvtubtzOY48h-2F4Iw173j9tlyPhKSZntX7VWXEBWOK= 1JZ2oOMs4Wkzzy3FbouGw8peQDxM-2BEc3-2FWZyCy214oaLamZgsTftAs6ZRlwQMvJuh83wWOP= 9X9nZF6PAnYWpLlcDUdyOan41QJjUk43qRop5yrHEOlnrvchZM5LTMlF4UZb6kVgRR-2Fajv-2B= r09UOPgmQSAq5XSQ55N9zwprZhv1xRWTHScOAudRFeaeUPzWA9LmpsVKwl2DXl3-2BNSPH9rKhY= 35fLzR2yKSeqShYGFALo2VAJcZqKOunCg9tt1PWrGihhRMiZ3AS1GOpbILR1Y-2FCM-2BkbqLcy= CeXw0Q-2BVRQ12Bh4NtosXA8RettEUJZ9sOU-2FO1snIPVwz5hV-2BF-2FqalZxkRKGxBdi7eFK= Sdzxkrb0-3D ] =E2=80=8A PATROCINADORES Por tr=C3=A1s de times de alta performance, est=C3=A3o as me= lhores ferramentas. [ https://t.rdsv2.net/ls/click?upn=3Du001.oVA71OOs6lJG7rHoak2fHK57-2BpPMIV= qxty3mJpUowAzS647RKzz7d39gfCYzLFI6x-2FeAB67V0YER36Bi4-2FnarLFTa1f3VB5Ds2jDi= qXZH0XK8ZLzW99ygjmaVLnvjMF4R9GdhzQwPCpHZdm6y6FRv6rMKzLYQXIuy4wj2t8M3mg-3D-f= I9_L0Jpva-2Bv2FVxqtDdHdZrpA7ZsRLgOdO4i1VrMpmmCYwgLHkITIFEU8xaf6lLlGaasdjlV-= 2FrRxJc6HuXWHNhbL4aK-2BsCrOYMJXU4pdn0zEc0Fjcba2-2Bm-2BPSVNK3QdPmxsws2pcJdnA= LysexTqfZ-2BuOUcVENfGB3HRML-2B6C-2FA8HHwSX1xyw3jdrMoXIkgw7ddjhhyPUY4bqsDlZJ= Es4Gn6pyvP2b1vyeXL-2F-2Bcu0mFBeeA6Fp5GKjJ35zY9-2BwCLIKbL6vcax25hjcWYdSeoJKx= aLbUQhJvtubtzOY48h-2F4Iw173j9tlyPhKSZntX7VWXEBWOK1JZ2oOMs4Wkzzy3FbouGw8peQD= xM-2BEc3-2FWZyCy214oaLamZgsTftAs6ZRlwQMvJuh83wWOP9X9nZF6PAnYWpLlcDUdyOan41Q= JjUk43qRop5yrHEOlnrvchZM5LTMlF4UZb6kVgRR-2Fajv-2Br09UOPgmQSAq5XSQ55N9zwprZh= v1xRWTHScOAudRFeaeUPzWA9LmpsVKwl2DXl3-2BNSPH9vyd-2FcXactjVgVPykH5DL1DvWLVYN= eyZCB9bSh2x0ZjvmLOeOez-2BEnHBI8RfBZyQUl6LRjYT67HmJmL9RgaoEsCgRtDF9WQcwGw7cb= vtYWp07G1hrpjDiL6N-2BKIAjpwc6n8EinM5iHTVbDs6Vpe814g-3D ] Elevator Pitch =C3=A9 a newsletter di=C3=A1ria da PipeLovers para profissi= onais de vendas B2B, focada no aprimoramento de habilidades comerciais. Inspirada no conceito de "discurso de elevador", ajudamos voc=C3=AA a melh= orar seu pitch e transformar abordagens rapidamente. Com dicas e insights p= r=C3=A1ticos em cada edi=C3=A7=C3=A3o, nosso conte=C3=BAdo impulsiona seu d= esempenho comercial. At=C3=A9 amanh=C3=A3! =F0=9F=91=8B O que voc=C3=AA achou da edi=C3=A7=C3=A3o de hoje?Voc=C3=AA pode explicar o= porqu=C3=AA depois de votar Muito Boa [ https://t.rdsv2.net/ls/click?upn=3Du001.oVA71OOs6lJG7rHoak2fHD= Jy2SBCOH3Vy-2FUWtznUuL9o66BopPQsWR-2BSYvHTefKBMklOZJ-2FD6AmQfW54pwBgZiksSRn= q96lH-2FlyiSxDTe75vzbM3MTYLhelK3n-2BVNMxTU8g61Zxaa3WgDOfaqGQE6naFRGLjAmCQEn= Up9ZW6KoNxhkkoJnNhUParQLfDwy1td14zGLMQ00FV0eyGp3sLOTvIpmPCGwiSqO4zs55psiTZt= ejV-2BXFrJjoEHmS5jkRyZvU7T9qXFhycTB5LWvefHbrMJcESv5H522MZhz8ECDpTPdqRSRMyZM= wDBpYIEpaw8EbhzOfDPskCw8Qe-2F0ZOWttiEf2pQH0-2FFsMkJwWzZEecQLzfSln-2FwylEANc= 2O2t2E9xtnouh-2F7WD6G-2Fq8C1hECwp1DVVj8Y0qKzr8CgKmb2MrOfopg-2BTjwUgMyB7uBKB= 81by_L0Jpva-2Bv2FVxqtDdHdZrpA7ZsRLgOdO4i1VrMpmmCYwgLHkITIFEU8xaf6lLlGaasdjl= V-2FrRxJc6HuXWHNhbL4aK-2BsCrOYMJXU4pdn0zEc0Fjcba2-2Bm-2BPSVNK3QdPmxsws2pcJd= nALysexTqfZ-2BuOUcVENfGB3HRML-2B6C-2FA8HHwSX1xyw3jdrMoXIkgw7ddjhhyPUY4bqsDl= ZJEs4Gn6pyvP2b1vyeXL-2F-2Bcu0mFBeeA6Fp5GKjJ35zY9-2BwCLIKbL6vcax25hjcWYdSeoJ= 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Visualizar este e-mail como=C2=A0p=C3=A1gina web

<= /td>
=
title
<= div style=3D"color:#000;direction:ltr;font-family:Arial,Helvetica Neue,Helv= etica,sans-serif;font-size:16px;font-weight:400;letter-spacing:0;line-heigh= t:1.2;text-align:left;mso-line-height-alt:19px">

Canais n=C3= =A3o performam por falta de produto, mas por falta de direcionamento.

E o onboarding superficial =C3=A9 a receita mais r=C3=A1pida para perder= um parceiro promissor.
=E2=80=8A

ARTIGO

Onboa= rding de canais: o que separa parceiros engajados de promessas que nunca pe= rformam

Quando uma nova parceria come=C3= =A7a, a empolga=C3=A7=C3=A3o inicial costuma esconder um risco silencioso: = a falsa sensa=C3=A7=C3=A3o de que o canal vai dar certo sozinho.

Leonardo Neves, VP da Abravit, trouxe =C3=A0 comunidade uma aula pr=C3=A1ti= ca e direta sobre como evitar esse erro e transformar o onboarding = em um motor real de performance.

Onboarding n=C3=A3o =C3=A9 boas-vindas, =C3=A9 uma f= unda=C3=A7=C3=A3o de neg=C3=B3cio=C2=A0

O onboarding de canais precisa ser tratado como o in=C3=ADcio de uma opera= =C3=A7=C3=A3o comercial, n=C3=A3o como um gesto simb=C3=B3lico de integra= =C3=A7=C3=A3o. Um canal mal treinado e mal acompanhado =C3=A9 como um time = que entra em campo sem saber as regras do jogo e ainda =C3=A9 cobrado por r= esultados.

A m=C3=A9dia ideal =C3=A9 pelo men= os 40 horas de onboarding estruturado, com foco em tr=C3=AAs pilares:

=E2=9E=A1=EF=B8=8F Conhecimento do portf=C3=B3lio: o canal= precisa dominar as solu=C3=A7=C3=B5es que vai representar.

=E2=9E=A1= =EF=B8=8F Perfil do ICP: sem entender para quem vender, o esfor=C3= =A7o ser=C3=A1 desperdi=C3=A7ado.

=E2=9E=A1=EF=B8=8F Cultura e processos do fab= ricante: a integra=C3=A7=C3=A3o exige alinhamento operacional e co= mportamental.

Pertencimento: o ativo invis=C3=ADvel que gera tra= =C3=A7=C3=A3o

Mais do que entender o produto, o = parceiro precisa se sentir parte do ecossistema. Esse senso de pertenciment= o n=C3=A3o surge por acaso; ele =C3=A9 constru=C3=ADdo com rituais, presen= =C3=A7a ativa do executivo de canais (GO) e apoio nos momentos-chave da ope= ra=C3=A7=C3=A3o, como primeiras vendas, entregas e reten=C3=A7=C3=A3o dos c= lientes finais.

Quando o canal se sente s=C3=B3, a performance cai. Q= uando sente que faz parte de algo maior, ela decola.

Ritos, acompanhamento e GO: os tr=C3=AAs pontos de s= ustenta=C3=A7=C3=A3o

No in=C3=ADcio da jornada, o canal precisa de estrutura, ritmo e algu=C3=A9= m que olhe por ele. =C3=89 nesse momento que entram os ritos semanais, para= alinhamento e feedback, e o papel do GO, que atua como ponte entre canal e= fabricante.

Sem isso, a tend=C3=AAncia =C3=A9 que o parceiro se p= erca nas prioridades do dia a dia e a parceria se torne uma aposta esquecid= a.

= Onboardings superficiais custam caro

Muitas empresas ainda caem na armadilha de onboardings rel=C3=A2mpagos, tre= inamentos de 1 a 4 horas que resumem o produto e mandam o parceiro para o c= ampo. O resultado s=C3=A3o canais desengajados, que n=C3=A3o vendem, n=C3= =A3o renovam e saem mais r=C3=A1pido do que entraram.

O recado =C3=A9 claro: onboardings malfeitos = n=C3=A3o economizam tempo, desperdi=C3=A7am investimento.

No fim das contas...

Todo canal =C3=A9 um investidor. Ele coloca tempo, energia e dinheiro ao en= trar numa nova opera=C3=A7=C3=A3o. Cabe ao fabricante garantir que esse inv= estimento tenha retorno, e isso come=C3=A7a no onboarding.

Se voc=C3=AA quer parceiros que performam de verdade,= comece olhando para o seu processo de entrada. Ele =C3=A9 o melhor term=C3= =B4metro da sa=C3=BAde futura da sua rede.

= <= strong>Leia mais no blog!
=E2=80=8A
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Analista de Prospec=C3=A7=C3=A3o

Vaga aberta para SDR=C2=A0-=C2=A0J=C3=BAnior= =C2=A0na=C2=A0Docnix

O Analista de Prospec=C3=A7=C3=A3o =C3=A9 respons=C3= =A1vel por realizar as prospec=C3=A7=C3=B5es, captura de leads, qualifica= =C3=A7=C3=B5es e mapeamento de leads para expans=C3=A3o de base quantitativ= a de clientes, al=C3=A9m de identifica=C3=A7=C3=A3o de oportunidade junto a= os clientes existentes.=C2=A0

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Analista Estrat=C3=A9gico de Finan=C3=A7as Pleno

Vaga aberta para Analista financeiro - Pleno = na FiBrasil

Estamos procurando um(a) Analista = Estrat=C3=A9gico de Finan=C3=A7as Pleno para se juntar =C3=A0 nossa equipe = de gest=C3=A3o financeira.

O(a) profissional ser=C3=A1 respons=C3=A1vel por apoi= ar os l=C3=ADderes funcionais na avalia=C3=A7=C3=A3o de custos e seus impac= tos no or=C3=A7amento, al=C3=A9m de compilar e revisar relat=C3=B3rios fina= nceiros mensais, garantir a acuracidade das informa=C3=A7=C3=B5es e elabora= r an=C3=A1lises detalhadas para orientar as decis=C3=B5es estrat=C3=A9gicas= da empresa.

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=E2=80=8A

CRM Zummit 2025

Grandes mentes globais te aguardam= no maior evento LATAM de CRM, Vis=C3=A3o Estrat=C3=A9gica e Futuro das Ven= das.

As Maiores Lideran=C3=A7as de Vend= as te esperam no Zummit.

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Oceania Convention Center | Florian=C3=B3polis -SC

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=E2=80=8A

PATROCINADORES

Por tr=C3=A1s de times de alta performance, est=C3=A3o as melhores = ferramentas.

Elevator Pi= tch =C3=A9 a newsletter di=C3=A1ria da PipeLovers para profissionais de ven= das B2B, focada no aprimoramento de habilidades comerciais.=

Inspirada no conceito de "discurso de elevador", ajudamos voc=C3=AA a melhorar seu pitch e transformar abordagens ra= pidamente. Com dicas e insights pr=C3=A1ticos em cada edi= =C3=A7=C3=A3o, nosso conte=C3=BAdo impulsiona seu desempenho comercial.

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O que voc=C3=AA achou da edi=C3=A7=C3=A3o de hoje?

Voc=C3=AA pode explicar o porqu=C3=AA depois de votar

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Muito Boa =C2=A0|=C2=A0 Boa =C2=A0|= =C2=A0 Mediana =C2=A0|=C2=A0 Ruim =C2=A0|=C2=A0 Muito = ruim

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Enviado por www.pipelovers.net
PipeLovers, Rua Florida 1901, S=C3= =A3o Paulo - S=C3=A3o Paulo, 4565001, Brasil

Caso n=C3=A3o queira mais receber estes e-mails,=C2=A0 cancele sua inscri= =C3=A7=C3=A3o.

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