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The original message has been attached to this so you can view it or label similar future email. If you have any questions, see root\@localhost for details. Content preview: Visualizar este e-mail como página web [ https://t.rdsv2.net/ls/click?upn=u001.oVA71OOs6lJG7rHoak2fHH9TKIWN0X3uzpMij-2BI8fJpovYNopS4o5DdY0aLv3-2F54SAvMjmdZDW1zC4pVUt-2B6ai-2FPDGANLe52Kn6W-2FSMpJOxaj [...] Content analysis details: (0.3 points, 5.0 required) pts rule name description ---- ---------------------- -------------------------------------------------- 0.0 URIBL_BLOCKED ADMINISTRATOR NOTICE: The query to URIBL was blocked. See http://wiki.apache.org/spamassassin/DnsBlocklists#dnsbl-block for more information. [URIs: getbee.io] -0.0 BAYES_40 BODY: Bayes spam probability is 20 to 40% [score: 0.3892] 0.0 RCVD_IN_VALIDITY_SAFE_BLOCKED RBL: ADMINISTRATOR NOTICE: The query to Validity was blocked. See https://knowledge.validity.com/hc/en-us/articles/20961730681243 for more information. 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[149.72.160.171 listed in bl.score.senderscore.com] -0.0 SPF_PASS SPF: sender matches SPF record 0.0 HTML_IMAGE_RATIO_04 BODY: HTML has a low ratio of text to image area 0.0 HTML_MESSAGE BODY: HTML included in message 0.5 KAM_REALLYHUGEIMGSRC RAW: Spam with image tags with ridiculously huge http urls -0.1 DKIM_VALID_EF Message has a valid DKIM or DK signature from envelope-from domain 0.1 DKIM_SIGNED Message has a DKIM or DK signature, not necessarily valid -0.1 DKIM_VALID Message has at least one valid DKIM or DK signature -0.1 DKIM_VALID_AU Message has a valid DKIM or DK signature from author's domain X-Spam-Flag: NO --9928bbbdf7f48dda621a5e2da4118077dcfad8990ecbbd836d3061de80c2 Content-Transfer-Encoding: quoted-printable Content-Type: text/plain; charset=utf-8 Mime-Version: 1.0 Visualizar este e-mail como=C2=A0p=C3=A1gina web [ https://t.rdsv2.net/ls/c= lick?upn=3Du001.oVA71OOs6lJG7rHoak2fHH9TKIWN0X3uzpMij-2BI8fJpovYNopS4o5DdY0= aLv3-2F54SAvMjmdZDW1zC4pVUt-2B6ai-2FPDGANLe52Kn6W-2FSMpJOxajia7dKOl4iqq47YG= 7Pll20YSaFsqWA-2BAV9mRnSjrn8zThoEp2QojvU4mAq32w7uykYdNPyftTJTbeGR8Gs-2BVSi9= gEBGwo2HW5Z724HoORQ-3D-3DbYgS_L0Jpva-2Bv2FVxqtDdHdZrpA7ZsRLgOdO4i1VrMpmmCYw= gLHkITIFEU8xaf6lLlGaasdjlV-2FrRxJc6HuXWHNhbL4aK-2BsCrOYMJXU4pdn0zEc0Fjcba2-= 2Bm-2BPSVNK3QdPmxsws2pcJdnALysexTqfZ-2BuOSYiwE-2BXcVnziP4SYJ5yla4QjEcT5Z2q8= LM7FDtonTSury7VTYMs9UOLbtt-2FBFr-2F0iByFK9YCIYgeL1aLPNd9GFgHoI2HzRdmm-2FE1t= jpyB6EwrAhdAoPIyq7lktUYZhM2VZSBYt-2BZeS-2BHe7WK50dBSj0zOoF290OwxL1fVassVnes= 2AzhNYLF2jq3O6sH7qoEJUJHlzHflv4ZvacFE9-2FuLiE1Tw-2FeP5GBG71LqJDA2Pbe7uErknn= 7d9vHsWAhL6yi5QkpRicM4u19dar0SPBFmsvSzH0e9bKG-2F-2Buy1fyJauFLzOa1zRXBhrAmme= IWkRiSOhHR-2B76M-2FKYepKDPSDog9DwJmP2wHP6VnKSfUVlZgM1HZVtpftwZL2FQ7uvqRdo8L= gSrqS-2FVe-2Bbt62oU7ZSsT5YVzLSvVP4vkBezyJn-2F0Alz9UYpvfznENzq4HglqldcQH4Pe-= 2FsWTxeR6EgkDaeHUD0x-2BYEwcWWr8vyJc4MgmLYJuGDm1xU-2BxDZFrV-2FmxM2k9hOh4erCh= 8M29kHLz0lOPw-3D ] =20 O verdadeiro pitch de elevador hoje acontece por escrito e precisa impact= ar A diferen=C3=A7a entre ser ignorado e receber resposta pode estar em uma v= =C3=ADrgula bem colocada. =E2=80=8A ARTIGO [ https://t.rdsv2.net/ls/click?upn=3Du001.oVA71OOs6lJG7rHoak2fHK57-= 2BpPMIVqxty3mJpUowAx3PAT8qVCYWX1Tp-2BsAfE1RAb6omrGj9LIyk094kpb5ElD0s8-2Ft-2= F3czHXOyP1v3tHpXOKCzh1c-2F5lwPZbcdpjH-2Bb1uxMawLzwi2oWK49XOlEI5AN8r2qAe1OTl= qh0N7HfcW-2BpJ-2B-2FRcmh4bLEDq9tK96KYcWRkVzy1p1b4N3d4PSVY-2FP4DnyZG5I2wgW4S= Z-2FLyvcytbvTz0cK3MAn5XqNVrw-2B5Cn-2BR0SZdCqcMSc9cQxkA-3D-3D3VYT_L0Jpva-2Bv= 2FVxqtDdHdZrpA7ZsRLgOdO4i1VrMpmmCYwgLHkITIFEU8xaf6lLlGaasdjlV-2FrRxJc6HuXWH= NhbL4aK-2BsCrOYMJXU4pdn0zEc0Fjcba2-2Bm-2BPSVNK3QdPmxsws2pcJdnALysexTqfZ-2Bu= OSYiwE-2BXcVnziP4SYJ5yla4QjEcT5Z2q8LM7FDtonTSury7VTYMs9UOLbtt-2FBFr-2F0iByF= K9YCIYgeL1aLPNd9GFgHoI2HzRdmm-2FE1tjpyB6EwrAhdAoPIyq7lktUYZhM2VZSBYt-2BZeS-= 2BHe7WK50dBSj0zOoF290OwxL1fVassVnes2AzhNYLF2jq3O6sH7qoEJUJHlzHflv4ZvacFE9-2= FuLiE1Tw-2FeP5GBG71LqJDA2Pbe7uErknn7d9vHsWAhL6yi5QkpRicM4u19dar0SPBFmsvSzH0= e9bKG-2F-2Buy1fyJauFLzOa1zRXBhrAmmeIWkRiSOhHR-2B76M-2FKYepKDPSDog9DwJmP2wHP= 6VnKSfUVlZgM1HZVtpftwZL2FQ7uvqRdo8POlJv0f3awotJTYOkZ73xcWmuypTK6CDf70oIMEgg= uSIJtBYouB0dERP0qsvkT-2FLKuQOCE458eBbLQbxJtE-2BuK7gLMCvK4XEbXt1dnxiJsTu4mqF= fEYS2HDmfUPL5mnzr3PRQZKilNyopfUEtAqvBA-3D ] Conex=C3=A3o n=C3=A3o se escreve no autom=C3=A1tico Em prospec=C3=A7=C3=A3o, a comunica=C3=A7=C3=A3o escrita costuma ser o prim= eiro ponto de contato com o lead. E, como mostrou Paola Behs, fundadora da = PZB Mentoria & Consultoria, esse primeiro toque pode definir o sucesso ou f= racasso de toda a abordagem comercial. Na aula da PipeLovers voltada para pr=C3=A9-vendas, Paola trouxe um ponto q= ue parece simples, mas que muitos ainda ignoram: escrever bem n=C3=A3o =C3= =A9 apenas sobre gram=C3=A1tica.=C2=A0 =C3=89 sobre inten=C3=A7=C3=A3o, clareza e empatia, principalmente quando f= alamos de e-mail, WhatsApp ou LinkedIn, canais em que uma mensagem mal escr= ita pode ser ignorada em segundos. Escrever =C3=A9 vender e vender =C3=A9 personalizar O erro mais comum de quem prospecta =C3=A9 disparar mensagens gen=C3=A9rica= s, com nomes errados, cargos trocados ou sem qualquer v=C3=ADnculo com a re= alidade do lead. Isso destr=C3=B3i a credibilidade antes mesmo da conversa = come=C3=A7ar. Boas mensagens n=C3=A3o precisam ser longas, mas devem ser cuidadosas. Ela= s chamam o lead pelo nome, citam corretamente a empresa e mostram que houve= uma pesquisa pr=C3=A9via. Al=C3=A9m disso, evitam pressupor a dor do lead,= optando por perguntas abertas que ajudam a entender o contexto antes de of= erecer qualquer solu=C3=A7=C3=A3o. Hist=C3=B3rias criam v=C3=ADnculo e v=C3=ADnculo gera resposta Outro ponto forte da aula foi o uso de micro-hist=C3=B3rias na comunica=C3= =A7=C3=A3o. Contar uma situa=C3=A7=C3=A3o real, de outro cliente, de um des= afio comum no setor ou mesmo algo pessoal, humaniza a abordagem e abre espa= =C3=A7o para identifica=C3=A7=C3=A3o. Storytelling n=C3=A3o =C3=A9 apenas para campanhas de marketing. Ele funcio= na muito bem em prospec=C3=A7=C3=A3o B2B, especialmente quando o objetivo = =C3=A9 mostrar que voc=C3=AA entende o mundo do lead. N=C3=A3o =C3=A9 s=C3=B3 sobre convencer, =C3=A9 sobre criar rela=C3=A7=C3= =A3o A grande provoca=C3=A7=C3=A3o da sess=C3=A3o foi repensar a comunica=C3=A7= =C3=A3o escrita como uma ferramenta estrat=C3=A9gica, e n=C3=A3o apenas ope= racional. Se o lead sente que est=C3=A1 recebendo mais um "ctrl+c ctrl+v", = a conex=C3=A3o morre ali. Por outro lado, se ele percebe um esfor=C3=A7o genu=C3=ADno para entender q= uem ele =C3=A9, o que vive e o que precisa, o jogo muda. Criar conex=C3=A3o= na escrita =C3=A9, antes de tudo, mostrar que voc=C3=AA v=C3=AA o outro co= mo =C3=BAnico e n=C3=A3o como mais um nome na lista. No fim das contas... A comunica=C3=A7=C3=A3o escrita =C3=A9 o novo pitch de elevador. S=C3=B3 qu= e, no digital, voc=C3=AA tem ainda menos tempo para causar impacto. Leia mais no blog! [ https://t.rdsv2.net/ls/click?upn=3Du001.oVA71OOs6lJ= G7rHoak2fHK57-2BpPMIVqxty3mJpUowAx3PAT8qVCYWX1Tp-2BsAfE1RkurhF5WZnp5NjhiWFV= jepg-3D-3D4hXN_L0Jpva-2Bv2FVxqtDdHdZrpA7ZsRLgOdO4i1VrMpmmCYwgLHkITIFEU8xaf6= lLlGaasdjlV-2FrRxJc6HuXWHNhbL4aK-2BsCrOYMJXU4pdn0zEc0Fjcba2-2Bm-2BPSVNK3QdP= mxsws2pcJdnALysexTqfZ-2BuOSYiwE-2BXcVnziP4SYJ5yla4QjEcT5Z2q8LM7FDtonTSury7V= TYMs9UOLbtt-2FBFr-2F0iByFK9YCIYgeL1aLPNd9GFgHoI2HzRdmm-2FE1tjpyB6EwrAhdAoPI= yq7lktUYZhM2VZSBYt-2BZeS-2BHe7WK50dBSj0zOoF290OwxL1fVassVnes2AzhNYLF2jq3O6s= H7qoEJUJHlzHflv4ZvacFE9-2FuLiE1Tw-2FeP5GBG71LqJDA2Pbe7uErknn7d9vHsWAhL6yi5Q= kpRicM4u19dar0SPBFmsvSzH0e9bKG-2F-2Buy1fyJauFLzOa1zRXBhrAmmeIWkRiSOhHR-2B76= M-2FKYepKDPSDog9DwJmP2wHP6VnKSfUVlZgM1HZVtpftwZL2FQ7uvqRdo8D2Nxf6StxOpmmvjz= Y3I3Cegvd2cin1nLgbmjAwXvEkxZK0SPhRCnRWSaMAt-2B-2FxcBYcKYGbap6X29yPPrcuq2cSU= mRESd91xL42onfHUSwNGTxSDZLTslgOgfGQp5A-2Fk9Tbyq7V1lYo1jaeSoFbkkU4-3D ] =E2=80=8A VAGAS EM VENDAS=C2=A0=C2=A0=E2=80=8A [ https://t.rdsv2.net/ls/click?upn=3Du001.oVA71OOs6lJG7rHoak2fHNA-2FUWAh= wFIHa1EBFDpRkxJ2Swhp-2FHkT0skpWTgeTL01KloLcKWnmSeWeb-2BVZdX10decgobAuJUFZOS= sOrf9YHRBdJiFNIUD9HUBVvfa0G9C8qVfuuQcSvDGeYqxUgsFLpN9lCMXCg7-2BvW8zlhtIvKVF= UUFDGoCONU-2BDf8ILqy0VqcZCJ1n4gpdLIibJZpthkb58qJ5zeKXbh45XsnwZWsReQ-2BVqwyn= JwTPYXnFVgIWw1RckKPwtpZSo8uuhjuw7wlmhrua3DN8cVm9ICVFK7ZiTpNEtKJwKNwXyjGgrRW= TGTs7Wqgz76QXDQCp7cf2knJr9GdmNTpDFGaHGZ-2FI3kn4zGOKLxQhBwjNRzXgD2UM6L7rjIXJ= x4WCIB6EVOIuWoQ-3D-3D2RNv_L0Jpva-2Bv2FVxqtDdHdZrpA7ZsRLgOdO4i1VrMpmmCYwgLHk= ITIFEU8xaf6lLlGaasdjlV-2FrRxJc6HuXWHNhbL4aK-2BsCrOYMJXU4pdn0zEc0Fjcba2-2Bm-= 2BPSVNK3QdPmxsws2pcJdnALysexTqfZ-2BuOSYiwE-2BXcVnziP4SYJ5yla4QjEcT5Z2q8LM7F= DtonTSury7VTYMs9UOLbtt-2FBFr-2F0iByFK9YCIYgeL1aLPNd9GFgHoI2HzRdmm-2FE1tjpyB= 6EwrAhdAoPIyq7lktUYZhM2VZSBYt-2BZeS-2BHe7WK50dBSj0zOoF290OwxL1fVassVnes2Azh= NYLF2jq3O6sH7qoEJUJHlzHflv4ZvacFE9-2FuLiE1Tw-2FeP5GBG71LqJDA2Pbe7uErknn7d9v= HsWAhL6yi5QkpRicM4u19dar0SPBFmsvSzH0e9bKG-2F-2Buy1fyJauFLzOa1zRXBhrAmmeIWkR= iSOhHR-2B76M-2FKYepKDPSDog9DwJmP2wHP6VnKSfUVlZgM1HZVtpftwZL2FQ7uvqRdo8Dltap= m8IRutNx-2B2Wytx1C2zx4-2F9ihm7dnQlFh5x3wojvIcXMVYmTPoBOqx3kr5-2BRkLEqPRw1hX= tca6Xmn88KRYghdzGw5rVEOCurWZFcRGhajSf8Pxw0i2SQGlZMRkBKyXK8RT6-2BAzypTeYFOM8= rFU-3D ] Analista de Prospec=C3=A7=C3=A3o Vaga aberta para SDR=C2=A0-=C2=A0J=C3=BAnior=C2=A0na=C2=A0Docnix O Analista de Prospec=C3=A7=C3=A3o =C3=A9 respons=C3=A1vel por realizar as = prospec=C3=A7=C3=B5es, captura de leads, qualifica=C3=A7=C3=B5es e mapeamen= to de leads para expans=C3=A3o de base quantitativa de clientes, al=C3=A9m = de identifica=C3=A7=C3=A3o de oportunidade junto aos clientes existentes.= =C2=A0 QUERO ME CANDITAR! 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O(a) profissional ser=C3=A1 respons=C3=A1vel por apoiar os l=C3=ADderes fun= cionais na avalia=C3=A7=C3=A3o de custos e seus impactos no or=C3=A7amento,= al=C3=A9m de compilar e revisar relat=C3=B3rios financeiros mensais, garan= tir a acuracidade das informa=C3=A7=C3=B5es e elaborar an=C3=A1lises detalh= adas para orientar as decis=C3=B5es estrat=C3=A9gicas da empresa. QUERO ME CANDITAR! 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As Maiores Lideran=C3=A7as de Vendas te esperam no Zummit. =F0=9F=93=85 16 e 17 de Outubro Oceania Convention Center | Florian=C3=B3polis -SC COMPRAR INGRESSO [ https://t.rdsv2.net/ls/click?upn=3Du001.oVA71OOs6lJG7r= Hoak2fHHh-2BaK-2F-2BLkSOBy386IPTZ909D2K0z-2BPbV-2B4fIqhKo8NZg8I0VIWWbNhNxC9= O5ZC9F5jjsAlUs0yFlclmxyf0I8qiHju3nUcMoian8OmYJpv0sNlE8EDO43qb-2BM92pPt1jsYk= 5jx-2FxX3fETOHiqnSJqk-3D-j4X_L0Jpva-2Bv2FVxqtDdHdZrpA7ZsRLgOdO4i1VrMpmmCYwg= LHkITIFEU8xaf6lLlGaasdjlV-2FrRxJc6HuXWHNhbL4aK-2BsCrOYMJXU4pdn0zEc0Fjcba2-2= Bm-2BPSVNK3QdPmxsws2pcJdnALysexTqfZ-2BuOSYiwE-2BXcVnziP4SYJ5yla4QjEcT5Z2q8L= M7FDtonTSury7VTYMs9UOLbtt-2FBFr-2F0iByFK9YCIYgeL1aLPNd9GFgHoI2HzRdmm-2FE1tj= pyB6EwrAhdAoPIyq7lktUYZhM2VZSBYt-2BZeS-2BHe7WK50dBSj0zOoF290OwxL1fVassVnes2= AzhNYLF2jq3O6sH7qoEJUJHlzHflv4ZvacFE9-2FuLiE1Tw-2FeP5GBG71LqJDA2Pbe7uErknn7= d9vHsWAhL6yi5QkpRicM4u19dar0SPBFmsvSzH0e9bKG-2F-2Buy1fyJauFLzOa1zRXBhrAmmeI= WkRiSOhHR-2B76M-2FKYepKDPSDog9DwJmP2wHP6VnKSfUVlZgM1HZVtpftwZL2FQ7uvqRdo8Ka= Ev8ebzRD5h0wBsxgXEPE2pe6UzxW6X1OVQnp6M8tsHRuUSr52Xj7Kj5e2DPIYxmd279GY-2F-2F= DJuveoqpXWaQL2KjLydjuXwI8HIdDRtnTofrOZdvoVRkX-2FBfSkjPqDuTVa4WIVmQ4AQe5Edy2= oH-2Bw-3D ] =E2=80=8A PATROCINADORES Por tr=C3=A1s de times de alta performance, est=C3=A3o as me= lhores ferramentas. [ https://t.rdsv2.net/ls/click?upn=3Du001.oVA71OOs6lJG7rHoak2fHK57-2BpPMIV= qxty3mJpUowAzS647RKzz7d39gfCYzLFI6x-2FeAB67V0YER36Bi4-2FnarLFTa1f3VB5Ds2jDi= qXZH0WvrOtXcg8GajKXqjy3lIvAok1kj5mTPDND4WBMzOsSs8Hx6drJJVCmbqw17vp1VZ4-3D-S= Tc_L0Jpva-2Bv2FVxqtDdHdZrpA7ZsRLgOdO4i1VrMpmmCYwgLHkITIFEU8xaf6lLlGaasdjlV-= 2FrRxJc6HuXWHNhbL4aK-2BsCrOYMJXU4pdn0zEc0Fjcba2-2Bm-2BPSVNK3QdPmxsws2pcJdnA= LysexTqfZ-2BuOSYiwE-2BXcVnziP4SYJ5yla4QjEcT5Z2q8LM7FDtonTSury7VTYMs9UOLbtt-= 2FBFr-2F0iByFK9YCIYgeL1aLPNd9GFgHoI2HzRdmm-2FE1tjpyB6EwrAhdAoPIyq7lktUYZhM2= VZSBYt-2BZeS-2BHe7WK50dBSj0zOoF290OwxL1fVassVnes2AzhNYLF2jq3O6sH7qoEJUJHlzH= flv4ZvacFE9-2FuLiE1Tw-2FeP5GBG71LqJDA2Pbe7uErknn7d9vHsWAhL6yi5QkpRicM4u19da= r0SPBFmsvSzH0e9bKG-2F-2Buy1fyJauFLzOa1zRXBhrAmmeIWkRiSOhHR-2B76M-2FKYepKDPS= Dog9DwJmP2wHP6VnKSfUVlZgM1HZVtpftwZL2FQ7uvqRdo8BRFw4tn7mgFOF-2BYxngZ1b9cmxB= wyH23mCg447nC1Db-2BVhvwt-2BgVBplEmxwA1-2Bnk6eiDi-2BzbAoGEwpeiYmjPyX1s7f72B9= 2-2BnjH-2Faw-2FfNUnGDbl1fof3KIN9NbUn200XwF1x1JqOrDwuf0MJljWP8no-3D ] Elevator Pitch =C3=A9 a newsletter di=C3=A1ria da PipeLovers para profissi= onais de vendas B2B, focada no aprimoramento de habilidades comerciais. Inspirada no conceito de "discurso de elevador", ajudamos voc=C3=AA a melh= orar seu pitch e transformar abordagens rapidamente. Com dicas e insights p= r=C3=A1ticos em cada edi=C3=A7=C3=A3o, nosso conte=C3=BAdo impulsiona seu d= esempenho comercial. At=C3=A9 amanh=C3=A3! =F0=9F=91=8B O que voc=C3=AA achou da edi=C3=A7=C3=A3o de hoje?Voc=C3=AA pode explicar o= porqu=C3=AA depois de votar Muito Boa [ https://t.rdsv2.net/ls/click?upn=3Du001.oVA71OOs6lJG7rHoak2fHD= Jy2SBCOH3Vy-2FUWtznUuL9o66BopPQsWR-2BSYvHTefKBMklOZJ-2FD6AmQfW54pwBgZiksSRn= q96lH-2FlyiSxDTe7574cwVywzvzpiUa0cDsHrHmojiXvgVM8Imct7Je7Je5T754kqC4rndmu0i= LXHCLbuozYJ3NjekppkKte4-2B45tdpAU13l-2FN7BdAokoCtZG1hb3Otd41z6ql7IIg-2BIGAD= UnP0fxfMkKliYn71q4vmUbYAZV-2FRXb5zeK3ykbvuuLCLwWRclVLcN4eQx-2FCdVJeipjo8Aq7= HkIKTQh-2BcWUFlAZe45WUgvx23-2B3Jno37n-2Bsl-2Bn34UhfaolDQof3SHmdNeGpySjV026P= beo-2F-2Bcjlc7rSc0tJOJQf3wzhl6yMDFfafmIIuWMYgNYPxKeGn-2BV-2BXONXy0-2FPN8Eoj= lhO4lvD5YBWXhH2z_L0Jpva-2Bv2FVxqtDdHdZrpA7ZsRLgOdO4i1VrMpmmCYwgLHkITIFEU8xa= f6lLlGaasdjlV-2FrRxJc6HuXWHNhbL4aK-2BsCrOYMJXU4pdn0zEc0Fjcba2-2Bm-2BPSVNK3Q= dPmxsws2pcJdnALysexTqfZ-2BuOSYiwE-2BXcVnziP4SYJ5yla4QjEcT5Z2q8LM7FDtonTSury= 7VTYMs9UOLbtt-2FBFr-2F0iByFK9YCIYgeL1aLPNd9GFgHoI2HzRdmm-2FE1tjpyB6EwrAhdAo= 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Visualizar este e-mail como=C2=A0p=C3=A1gina web

=
title

O verdadeir= o pitch de elevador hoje acontece por escrito e precisa impactar

A diferen=C3=A7a entre ser ignorado e receber resposta pode estar em uma= v=C3=ADrgula bem colocada.
=E2=80=8A

ARTIGO

Conex= =C3=A3o n=C3=A3o se escreve no autom=C3=A1tico

Em prospec=C3=A7=C3=A3o, a comunic= a=C3=A7=C3=A3o escrita costuma ser o primeiro ponto de contato com o lead. = E, como mostrou Paola Behs, fundadora da PZB Mentoria & Consultoria, esse primeiro toque pode definir o sucesso ou fracasso de toda a abor= dagem comercial.

Na aula da PipeLovers voltada para= pr=C3=A9-vendas, Paola trouxe um ponto que parece simples, mas que muitos = ainda ignoram: escrever bem n=C3=A3o =C3=A9 apenas sobre gram=C3=A1= tica.=C2=A0

=C3=89 sobre inten=C3=A7=C3=A3o, clareza e empatia, p= rincipalmente quando falamos de e-mail, WhatsApp ou LinkedIn, canais em que= uma mensagem mal escrita pode ser ignorada em segundos.

Escre= ver =C3=A9 vender e vender =C3=A9 personalizar

O erro mais comum de quem prospect= a =C3=A9 disparar mensagens gen=C3=A9ricas, com nomes errados, cargos troca= dos ou sem qualquer v=C3=ADnculo com a realidade do lead. Isso dest= r=C3=B3i a credibilidade antes mesmo da conversa come=C3=A7ar.

Boas mensagens n=C3=A3o precisam ser longas, mas devem ser cuidadosas. Elas= chamam o lead pelo nome, citam corretamente a empresa e mostram que houve = uma pesquisa pr=C3=A9via. Al=C3=A9m disso, evitam pressupor a dor do lead, = optando por perguntas abertas que ajudam a entender o contexto antes de ofe= recer qualquer solu=C3=A7=C3=A3o.

Hist= =C3=B3rias criam v=C3=ADnculo e v=C3=ADnculo gera resposta

<= /td>

Outro ponto forte da aula foi o uso de micro-hist=C3=B3rias na comu= nica=C3=A7=C3=A3o. Contar uma situa=C3=A7=C3=A3o real, de outro cl= iente, de um desafio comum no setor ou mesmo algo pessoal, humaniza a abord= agem e abre espa=C3=A7o para identifica=C3=A7=C3=A3o.

Storytelling n=C3=A3o =C3=A9 apenas para camp= anhas de marketing. Ele funciona muito bem em prospec=C3=A7=C3=A3o= B2B, especialmente quando o objetivo =C3=A9 mostrar que voc=C3=AA entende = o mundo do lead.

N=C3=A3o =C3=A9 s=C3=B3 sobre convencer, =C3=A9 sobr= e criar rela=C3=A7=C3=A3o

A grande provoca=C3=A7=C3=A3o da sess=C3=A3o foi repensar a comunica=C3=A7= =C3=A3o escrita como uma ferramenta estrat=C3=A9gica, e n=C3=A3o apenas ope= racional. Se o lead sente que est=C3=A1 recebendo mais um "ctrl+c c= trl+v", a conex=C3=A3o morre ali.

Por outro lado, se ele percebe um esfor=C3=A7o genu= =C3=ADno para entender quem ele =C3=A9, o que vive e o que precisa, o jogo = muda. Criar conex=C3=A3o na escrita =C3=A9, antes de tudo, mostrar que voc= =C3=AA v=C3=AA o outro como =C3=BAnico e n=C3=A3o como mais um nome na list= a.

No fim das contas...

A comunica=C3=A7=C3=A3o escrita =C3= =A9 o novo pitch de elevador. S=C3=B3 que, no digital, voc=C3=AA tem ainda = menos tempo para causar impacto.

<= strong>Leia mais no blog!
=E2=80=8A
=E2=80=8A

VAGAS EM VENDAS=C2=A0=C2=A0

Analista de Prospec=C3=A7=C3=A3o

Vaga aberta para SDR=C2=A0-=C2=A0J=C3=BAnior= =C2=A0na=C2=A0Docnix

O Analista de Prospec=C3=A7=C3=A3o =C3=A9 respons=C3= =A1vel por realizar as prospec=C3=A7=C3=B5es, captura de leads, qualifica= =C3=A7=C3=B5es e mapeamento de leads para expans=C3=A3o de base quantitativ= a de clientes, al=C3=A9m de identifica=C3=A7=C3=A3o de oportunidade junto a= os clientes existentes.=C2=A0

=
<= strong>QUERO ME CANDITAR!
=E2=80=8A
<= /td>

Analista Estrat=C3=A9gico de Finan=C3=A7as Pleno

Vaga aberta para Analista financeiro - Pleno = na FiBrasil

Estamos procurando um(a) Analista = Estrat=C3=A9gico de Finan=C3=A7as Pleno para se juntar =C3=A0 nossa equipe = de gest=C3=A3o financeira.

O(a) profissional ser=C3=A1 respons=C3=A1vel por apoi= ar os l=C3=ADderes funcionais na avalia=C3=A7=C3=A3o de custos e seus impac= tos no or=C3=A7amento, al=C3=A9m de compilar e revisar relat=C3=B3rios fina= nceiros mensais, garantir a acuracidade das informa=C3=A7=C3=B5es e elabora= r an=C3=A1lises detalhadas para orientar as decis=C3=B5es estrat=C3=A9gicas= da empresa.

=
<= strong>QUERO ME CANDITAR!
=E2=80=8A
<= /td>
=
=E2=80=8A
<= /td>
=E2=80=8A

CRM Zummit 2025

Grandes mentes globais te aguardam= no maior evento LATAM de CRM, Vis=C3=A3o Estrat=C3=A9gica e Futuro das Ven= das.

As Maiores Lideran=C3=A7as de Vend= as te esperam no Zummit.

=F0=9F=93=85 16 e 17 de Ou= tubro

Oceania Convention Center | Florian=C3=B3polis -SC

=
<= strong>COMPRAR INGRESSO
=E2=80=8A

PATROCINADORES

Por tr=C3=A1s de times de alta performance, est=C3=A3o as melhores = ferramentas.

Elevator Pi= tch =C3=A9 a newsletter di=C3=A1ria da PipeLovers para profissionais de ven= das B2B, focada no aprimoramento de habilidades comerciais.=

Inspirada no conceito de "discurso de elevador", ajudamos voc=C3=AA a melhorar seu pitch e transformar abordagens ra= pidamente. Com dicas e insights pr=C3=A1ticos em cada edi= =C3=A7=C3=A3o, nosso conte=C3=BAdo impulsiona seu desempenho comercial.

At=C3=A9 amanh=C3=A3! =F0=9F=91=8B

O que voc=C3=AA achou da edi=C3=A7=C3=A3o de hoje?

Voc=C3=AA pode explicar o porqu=C3=AA depois de votar

=
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Muito Boa =C2=A0|=C2=A0 Boa =C2=A0|=C2=A0 = Mediana =C2=A0|=C2=A0 Ruim =C2=A0|=C2=A0 Muito ruim

3D"Instagram" 3D"LinkedIn" 3D"YouTube"
title
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Enviado por www.pipelovers.net
PipeLovers, Rua Florida 1901, S=C3= =A3o Paulo - S=C3=A3o Paulo, 4565001, Brasil

Caso n=C3=A3o queira mais receber estes e-mails,=C2=A0 cancele sua inscri=C3=A7=C3=A3o.=

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