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The original message has been attached to this so you can view it or label similar future email. If you have any questions, see root\@localhost for details. Content preview: Visualizar este e-mail como página web [ https://t.rdsv2.net/ls/click?upn=u001.oVA71OOs6lJG7rHoak2fHH9TKIWN0X3uzpMij-2BI8fJq1ODcQgBDbrV3T-2BJEB0WIi-2FQfq9rkfExikPj3x0-2Bc9a-2B-2BK1wYsvXHAmbMqs7NzYXM [...] Content analysis details: (-1.6 points, 5.0 required) pts rule name description ---- ---------------------- -------------------------------------------------- 0.0 URIBL_BLOCKED ADMINISTRATOR NOTICE: The query to URIBL was blocked. See http://wiki.apache.org/spamassassin/DnsBlocklists#dnsbl-block for more information. [URIs: amazonaws.com] -1.9 BAYES_00 BODY: Bayes spam probability is 0 to 1% [score: 0.0020] 0.0 RCVD_IN_VALIDITY_RPBL_BLOCKED RBL: ADMINISTRATOR NOTICE: The query to Validity was blocked. See https://knowledge.validity.com/hc/en-us/articles/20961730681243 for more information. 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[149.72.132.247 listed in sa-trusted.bondedsender.org] -0.0 SPF_PASS SPF: sender matches SPF record 0.0 HTML_IMAGE_RATIO_06 BODY: HTML has a low ratio of text to image area 0.0 HTML_MESSAGE BODY: HTML included in message 0.5 KAM_REALLYHUGEIMGSRC RAW: Spam with image tags with ridiculously huge http urls -0.1 DKIM_VALID_AU Message has a valid DKIM or DK signature from author's domain -0.1 DKIM_VALID_EF Message has a valid DKIM or DK signature from envelope-from domain 0.1 DKIM_SIGNED Message has a DKIM or DK signature, not necessarily valid -0.1 DKIM_VALID Message has at least one valid DKIM or DK signature X-Spam-Flag: NO --99676619f8abcdb67f61982ede25da53aa495f00a46f74f0faef1df1e708 Content-Transfer-Encoding: quoted-printable Content-Type: text/plain; charset=utf-8 Mime-Version: 1.0 Visualizar este e-mail como=C2=A0p=C3=A1gina web [ https://t.rdsv2.net/ls/c= lick?upn=3Du001.oVA71OOs6lJG7rHoak2fHH9TKIWN0X3uzpMij-2BI8fJq1ODcQgBDbrV3T-= 2BJEB0WIi-2FQfq9rkfExikPj3x0-2Bc9a-2B-2BK1wYsvXHAmbMqs7NzYXM-2BBuL7n9dqqdhv= n-2Bcbf08ieUxsrR724YPLzs0O-2BNkoEBp-2FF6hWAm5ye4FmH2Uo9MvbHWlf8cxpyPwqFyhMx= ki-2B2spzVlMxD9iCgvLuPCGReg-3D-3D718i_L0Jpva-2Bv2FVxqtDdHdZrpA7ZsRLgOdO4i1V= rMpmmCYwgLHkITIFEU8xaf6lLlGaasdjlV-2FrRxJc6HuXWHNhbL4aK-2BsCrOYMJXU4pdn0zEc= 0Fjcba2-2Bm-2BPSVNK3QdPmxsws2pcJdnALysexTqfZ-2BuOcy-2BRs2-2FeAQ1DUxXQfvXagt= qZ5xzrf34SI68sfGP-2FvM449-2FoTaUvQAGyA-2FY410O10l-2FtgBExEUc-2FdG7RhCTIR9pu= aUqNlPhKwWEiEnEMee8SNudtO2BTMktRjmdNvMP7yI6zKeMVX5e2Nl1aIh6tzrq1VL6OOplZOAD= MnjEGaq6VPir7mAkHTpqkHhSyscd3r-2FhAUhPfFqojlvxECGaQZcI-2B3XRDrE-2BW-2FDtxjy= 32O30xtVfWe8MGKhqAVsTxSqbnc-2B0qwG0X92EJU0xt5yZVwj6ZitH-2BerFvtcohqSz1xumP5= yhcxwlq9GqbsVJzJsbeKuRx1m-2Ba2p88p23A4YNpoAqYYyO1JrjHVu7jiPzM8ycJpztnk-2Bup= hPwp911Nre50PI2Pvi8i2TbcRiPVK-2FjnbTXaP-2FssXicEodq789voWAs9TYaJ0L-2FCvuEGE= nthug593zWBnPp8hDTvUDcQDgf-2F3v-2BXHNKR8dfGVh56LHlf5OVlxA-2BciKDsGIhsTJ1irY= uXstQdIEa8GSSa7Ot4unjDjhI-3D ] =20 Se o marketing entrega leads que n=C3=A3o viram neg=C3=B3cio, =C3=A9 hora= de repensar o funil e a colabora=C3=A7=C3=A3o. Nem todo lead vira cliente e talvez o problema n=C3=A3o esteja na gera=C3= =A7=C3=A3o, mas na falta de responsabilidade compartilhada. =20 =E2=80=8A ARTIGO [ https://t.rdsv2.net/ls/click?upn=3Du001.oVA71OOs6lJG7rHoak2fHK57-2= BpPMIVqxty3mJpUowAy54nR4KiV7M2SVhEB3jGUh6Iozu4nNJkJzOinS3OHgayTn-2FqIDqPhjw= DOCNc-2BdJuKlNsXEk0L0OhkOau4R1-2BcqkRACBUt6IegHAkOIE5q2JxcM7Wc831mw-2FfugKo= B1NDxySntXyS84Ww8dRaIyTsKJMRkiUA7q8VlWpepyrbiYcATy3G4wXb3M5O8mVneKrgjaZUtiT= pgWLzcz4Q-2BYwWkGGKFh2rSryptttOy7v9vxZw-3D-3DjA2s_L0Jpva-2Bv2FVxqtDdHdZrpA7= ZsRLgOdO4i1VrMpmmCYwgLHkITIFEU8xaf6lLlGaasdjlV-2FrRxJc6HuXWHNhbL4aK-2BsCrOY= MJXU4pdn0zEc0Fjcba2-2Bm-2BPSVNK3QdPmxsws2pcJdnALysexTqfZ-2BuOcy-2BRs2-2FeAQ= 1DUxXQfvXagtqZ5xzrf34SI68sfGP-2FvM449-2FoTaUvQAGyA-2FY410O10l-2FtgBExEUc-2F= dG7RhCTIR9puaUqNlPhKwWEiEnEMee8SNudtO2BTMktRjmdNvMP7yI6zKeMVX5e2Nl1aIh6tzrq= 1VL6OOplZOADMnjEGaq6VPir7mAkHTpqkHhSyscd3r-2FhAUhPfFqojlvxECGaQZcI-2B3XRDrE= -2BW-2FDtxjy32O30xtVfWe8MGKhqAVsTxSqbnc-2B0qwG0X92EJU0xt5yZVwj6ZitH-2BerFvt= cohqSz1xumP5yhcxwlq9GqbsVJzJsbeKuRx1m-2Ba2p88p23A4YNpoAqYYyO1JrjHVu7jiPzM8y= cJpztnk-2BuphPwp911Nre50PEV6-2Bx8PazPW8Ej3Aa3ZsYwDMZkhX3xIOpqraRXj0a3LNYcPB= -2FYnt4jrWRXSl311l33ANcXts9-2Ba-2FriIE02Ij4xn4oyWoUNI02Js1tYRxXxHzkoFyhuIsH= BcqtIQBBRfEXZoVe8KCeTWN6ez9hSdXvM-3D ] Leads n=C3=A3o pagam boletos: como reconstruir a ponte entre marketing e ve= ndas Na aula da PipeLovers, Weverton Soares, Gerente de Marketing do Zoho CRM, = trouxe um alerta direto: o desalinhamento entre marketing e vendas ainda = =C3=A9 um dos maiores buracos na opera=C3=A7=C3=A3o comercial B2B. E n=C3= =A3o se trata apenas de discurso, mas de resultados. Afinal, lead n=C3=A3o = paga boleto. Receita, sim. A provoca=C3=A7=C3=A3o que guiou a conversa foi clara: marketing precisa p= arar de medir sucesso apenas pela gera=C3=A7=C3=A3o de leads. A responsabil= idade n=C3=A3o termina na MQL, ela se estende at=C3=A9 a convers=C3=A3o e = =C3=A0 contribui=C3=A7=C3=A3o real para a receita. O funil precisa mudar: menos volume, mais confian=C3=A7a Um dos pontos centrais da aula foi a reestrutura=C3=A7=C3=A3o do funil de = marketing. Em vez de pensar em etapas gen=C3=A9ricas como =E2=80=9Cawarenes= s, interest, decision=E2=80=9D, Weverton prop=C3=B4s um modelo baseado em d= ois eixos fundamentais: =E2=80=A2 Consci=C3=AAncia da dor do cliente =E2=80=A2 Poder de compra (or=C3=A7amento, timing, prioridade) Esse funil exige mais intelig=C3=AAncia de mercado, mais personaliza=C3=A7= =C3=A3o e, principalmente, a=C3=A7=C3=B5es coordenadas com o time de vendas= . Conhecimento do cliente: vai al=C3=A9m do perfil demogr=C3=A1fico Outro ponto cr=C3=ADtico foi a forma como conhecemos o cliente. Na Zoho, o= marketing trabalha com tr=C3=AAs n=C3=ADveis de profundidade: 1=EF=B8=8F=E2=83=A3 Quem =C3=A9 (perfil demogr=C3=A1fico e cargo) 2=EF=B8=8F=E2=83=A3 O que vive (desafios, dores e metas) 3=EF=B8=8F=E2=83=A3 O que move (gatilhos que levam =C3=A0 a=C3=A7=C3=A3o) Esse mapeamento =C3=A9 essencial para priorizar melhor os leads, construir= mensagens mais persuasivas e criar abordagens comerciais mais certeiras. Planejamento reverso: da receita para o marketing Um conceito poderoso apresentado na aula foi o de engenharia reversa da re= ceita. Em vez de perguntar =E2=80=9Cquantos leads precisamos gerar?=E2=80= =9D, o marketing come=C3=A7a com a meta de receita, passa pelos indicadores= de convers=C3=A3o comercial e s=C3=B3 ent=C3=A3o define os objetivos de de= manda. Essa abordagem inverte o jogo e obriga marketing e vendas a trabalharem com= metas compartilhadas e acompanhamento cont=C3=ADnuo. =C3=89 nesse ponto qu= e nasce a corresponsabilidade real.=20 O paradoxo do desalinhamento=C2=A0 Mesmo empresas que dizem ter alinhamento entre as =C3=A1reas enfrentam um = paradoxo: ou o alinhamento =C3=A9 estrat=C3=A9gico (mas n=C3=A3o operaciona= l), ou =C3=A9 operacional (mas sem vis=C3=A3o estrat=C3=A9gica). Em ambos o= s casos, o resultado =C3=A9 o mesmo: inefici=C3=AAncia, frustra=C3=A7=C3=A3= o e perda de oportunidades. A sa=C3=ADda =C3=A9 criar uma pir=C3=A2mide de colabora=C3=A7=C3=A3o, em qu= e as duas =C3=A1reas compartilham dados, reuni=C3=B5es, metas e decis=C3=B5= es. Marketing da confian=C3=A7a > marketing da esperan=C3=A7a Weverton finalizou a aula com uma cr=C3=ADtica ao que chamou de =E2=80=9Cm= arketing da esperan=C3=A7a=E2=80=9D, aquele baseado em volume, vaidade e ac= hismos. Em seu lugar, defendeu o =E2=80=9Cmarketing da confian=C3=A7a=E2=80= =9D: orientado por dados, validado por vendas e ajustado com base em evid= =C3=AAncias. =C3=89 esse marketing que contribui para o avan=C3=A7o dos deals, e n=C3=A3= o apenas para o in=C3=ADcio do funil. No fim das contas... Se voc=C3=AA lidera marketing ou vendas, revise seu modelo de colabora=C3= =A7=C3=A3o. Pergunte-se: =E2=80=A2=C2=A0 As metas s=C3=A3o realmente compartilhadas? =E2=80=A2=C2=A0 O marketing conhece os crit=C3=A9rios de avan=C3=A7o no CRM= ? =E2=80=A2=C2=A0 Existe um modelo claro de transi=C3=A7=C3=A3o de responsab= ilidade entre marketing e vendas? Leia mais no blog! [ https://t.rdsv2.net/ls/click?upn=3Du001.oVA71OOs6lJG= 7rHoak2fHK57-2BpPMIVqxty3mJpUowAy54nR4KiV7M2SVhEB3jGUhsyEzbURytQwhWNwXvDhMT= A-3D-3D4Lqw_L0Jpva-2Bv2FVxqtDdHdZrpA7ZsRLgOdO4i1VrMpmmCYwgLHkITIFEU8xaf6lLl= GaasdjlV-2FrRxJc6HuXWHNhbL4aK-2BsCrOYMJXU4pdn0zEc0Fjcba2-2Bm-2BPSVNK3QdPmxs= ws2pcJdnALysexTqfZ-2BuOcy-2BRs2-2FeAQ1DUxXQfvXagtqZ5xzrf34SI68sfGP-2FvM449-= 2FoTaUvQAGyA-2FY410O10l-2FtgBExEUc-2FdG7RhCTIR9puaUqNlPhKwWEiEnEMee8SNudtO2= BTMktRjmdNvMP7yI6zKeMVX5e2Nl1aIh6tzrq1VL6OOplZOADMnjEGaq6VPir7mAkHTpqkHhSys= cd3r-2FhAUhPfFqojlvxECGaQZcI-2B3XRDrE-2BW-2FDtxjy32O30xtVfWe8MGKhqAVsTxSqbn= c-2B0qwG0X92EJU0xt5yZVwj6ZitH-2BerFvtcohqSz1xumP5yhcxwlq9GqbsVJzJsbeKuRx1m-= 2Ba2p88p23A4YNpoAqYYyO1JrjHVu7jiPzM8ycJpztnk-2BuphPwp911Nre50PLlHHv3UsP5ZuN= RWYzNKBrgTm0giEqfxzYmzoe6gRbUjgaNflI3IpCqS5KxHIbzLFZl-2F2aQ-2BtGjGdad-2FGNy= 86yCzFqQxD0G4BRTtNRYBrjVLjNHIhx6OP8BHfcsuG0DFlJ0yb3xEquS-2BcjZcCtDPNa4-3D ] =E2=80=8A CONTE=C3=9ADO DE PARCEIRO=E2=80=8A As maiores lideran=C3=A7as de vendas te esperam no Zummit.O maior evento d= e CRM da Am=C3=A9rica Latina est=C3=A1 chegando e voc=C3=AA n=C3=A3o pode f= icar de fora. O CRM Zummit vai reunir grandes mentes globais, compartilhar vis=C3=A3o es= trat=C3=A9gica e discutir o futuro das vendas. =C3=89 a sua chance de aprender com l=C3=ADderes que transformam resultados= e se conectar com profissionais que est=C3=A3o moldando o mercado. =F0=9F=93=85 16 e 17 de Outubro =F0=9F=93=8D Oceania Convention Center | Florian=C3=B3polis - SC Garanta seu lugar no Zummit! [ https://t.rdsv2.net/ls/click?upn=3Du001.oVA7= 1OOs6lJG7rHoak2fHHh-2BaK-2F-2BLkSOBy386IPTZ909D2K0z-2BPbV-2B4fIqhKo8NZg8I0V= IWWbNhNxC9O5ZC9F5jjsAlUs0yFlclmxyf0I8qiHju3nUcMoian8OmYJpv0sNlE8EDO43qb-2BM= 92pPt1jsYk5jx-2FxX3fETOHiqnSJqk-3D38eT_L0Jpva-2Bv2FVxqtDdHdZrpA7ZsRLgOdO4i1= VrMpmmCYwgLHkITIFEU8xaf6lLlGaasdjlV-2FrRxJc6HuXWHNhbL4aK-2BsCrOYMJXU4pdn0zE= c0Fjcba2-2Bm-2BPSVNK3QdPmxsws2pcJdnALysexTqfZ-2BuOcy-2BRs2-2FeAQ1DUxXQfvXag= tqZ5xzrf34SI68sfGP-2FvM449-2FoTaUvQAGyA-2FY410O10l-2FtgBExEUc-2FdG7RhCTIR9p= uaUqNlPhKwWEiEnEMee8SNudtO2BTMktRjmdNvMP7yI6zKeMVX5e2Nl1aIh6tzrq1VL6OOplZOA= DMnjEGaq6VPir7mAkHTpqkHhSyscd3r-2FhAUhPfFqojlvxECGaQZcI-2B3XRDrE-2BW-2FDtxj= y32O30xtVfWe8MGKhqAVsTxSqbnc-2B0qwG0X92EJU0xt5yZVwj6ZitH-2BerFvtcohqSz1xumP= 5yhcxwlq9GqbsVJzJsbeKuRx1m-2Ba2p88p23A4YNpoAqYYyO1JrjHVu7jiPzM8ycJpztnk-2Bu= phPwp911Nre50PD0VgyF0Jz9nW1hjF6Fr-2FCijaaKAf5TMpWmzOZUG3DNQBQrkYBtvRXekZy0-= 2BBLmXW-2BUNLSwmD5LYiAxZrH8Wja1N-2FI-2B6F1KJIN4Ipzix6LszsiAYmbGle7A9t51zKya= XZiExDMVpEV51eP9MQ4840gk-3D ] COMPRE SEU IGRESSO! [ https://t.rdsv2.net/ls/click?upn=3Du001.oVA71OOs6lJ= G7rHoak2fHHh-2BaK-2F-2BLkSOBy386IPTZ909D2K0z-2BPbV-2B4fIqhKo8NZg8I0VIWWbNhN= xC9O5ZC9F5jjsAlUs0yFlclmxyf0I8qiHju3nUcMoian8OmYJpv0sNlE8EDO43qb-2BM92pPt1j= sYk5jx-2FxX3fETOHiqnSJqk-3D2JwX_L0Jpva-2Bv2FVxqtDdHdZrpA7ZsRLgOdO4i1VrMpmmC= YwgLHkITIFEU8xaf6lLlGaasdjlV-2FrRxJc6HuXWHNhbL4aK-2BsCrOYMJXU4pdn0zEc0Fjcba= 2-2Bm-2BPSVNK3QdPmxsws2pcJdnALysexTqfZ-2BuOcy-2BRs2-2FeAQ1DUxXQfvXagtqZ5xzr= f34SI68sfGP-2FvM449-2FoTaUvQAGyA-2FY410O10l-2FtgBExEUc-2FdG7RhCTIR9puaUqNlP= hKwWEiEnEMee8SNudtO2BTMktRjmdNvMP7yI6zKeMVX5e2Nl1aIh6tzrq1VL6OOplZOADMnjEGa= q6VPir7mAkHTpqkHhSyscd3r-2FhAUhPfFqojlvxECGaQZcI-2B3XRDrE-2BW-2FDtxjy32O30x= tVfWe8MGKhqAVsTxSqbnc-2B0qwG0X92EJU0xt5yZVwj6ZitH-2BerFvtcohqSz1xumP5yhcxwl= q9GqbsVJzJsbeKuRx1m-2Ba2p88p23A4YNpoAqYYyO1JrjHVu7jiPzM8ycJpztnk-2BuphPwp91= 1Nre50PHhSoj6XXVByVXEZaAHXtZ9VrQ-2FpqR5kBBRDcCqJIVqKMJV-2BPlkXGcMx7yaNHqGBc= F5HZIqUkWjWRmPT7G9FvFtXenM7U6qUK2UN-2Fh69s8Bg20Ji9cuo1kt-2F-2F12NMjhzvaZjd-= 2BXiOm3a2khZ3BNBhII-3D ] =E2=80=8A VAGAS EM VENDAS=C2=A0=C2=A0=E2=80=8A [ https://t.rdsv2.net/ls/click?upn=3Du001.oVA71OOs6lJG7rHoak2fHNA-2FUWAh= wFIHa1EBFDpRkxJ2Swhp-2FHkT0skpWTgeTL01KloLcKWnmSeWeb-2BVZdX10decgobAuJUFZOS= sOrf9YHRBdJiFNIUD9HUBVvfa0G9CTdWrjNl-2Bseqv2vecFqrPvbvmbqua8DHLfIjG5hUR0xdO= j7EGqRPnhagNavg79Q2ynI-2F9idGs48eiIIuxA-2FsJv5kN5XZOm8UsLkdztv8LPoJ47JDmETz= YXGHL6DopdzZFk2xo-2BXn5BCLw9Ky-2BjNaiUF5F2WTdVyVxKYdD-2BZI4Q4WkLCFQg7cleP3Q= vTjtsl2D4M1qY7aU8TafGsF16bsO84c0mZ6-2B1bDW6HywfZm4nDiLY2d-2BlDJyitH5cLdM2fQ= i6Bqxf1iBh-2BlsaFavNBJj6w-3D-3Dwx81_L0Jpva-2Bv2FVxqtDdHdZrpA7ZsRLgOdO4i1VrM= pmmCYwgLHkITIFEU8xaf6lLlGaasdjlV-2FrRxJc6HuXWHNhbL4aK-2BsCrOYMJXU4pdn0zEc0F= jcba2-2Bm-2BPSVNK3QdPmxsws2pcJdnALysexTqfZ-2BuOcy-2BRs2-2FeAQ1DUxXQfvXagtqZ= 5xzrf34SI68sfGP-2FvM449-2FoTaUvQAGyA-2FY410O10l-2FtgBExEUc-2FdG7RhCTIR9puaU= qNlPhKwWEiEnEMee8SNudtO2BTMktRjmdNvMP7yI6zKeMVX5e2Nl1aIh6tzrq1VL6OOplZOADMn= jEGaq6VPir7mAkHTpqkHhSyscd3r-2FhAUhPfFqojlvxECGaQZcI-2B3XRDrE-2BW-2FDtxjy32= O30xtVfWe8MGKhqAVsTxSqbnc-2B0qwG0X92EJU0xt5yZVwj6ZitH-2BerFvtcohqSz1xumP5yh= cxwlq9GqbsVJzJsbeKuRx1m-2Ba2p88p23A4YNpoAqYYyO1JrjHVu7jiPzM8ycJpztnk-2BuphP= wp911Nre50PDpawmUnHu8-2FY6tvhdWgISlAs-2FD5eEOcv5nufR3XLDqA5IZ2CMExlRDE758SR= EpLIoWerT914-2BYRc8oBu1c0XFcsY9FXwhI3VnQjuwgjTO842CehBGCLLMXDgMiUmMVA8No5cz= PEZuPgrZ2sbvWqrEc-3D ] Analista de Prospec=C3=A7=C3=A3o Vaga aberta para SDR=C2=A0-=C2=A0J=C3=BAnior=C2=A0na=C2=A0Docnix O Analista de Prospec=C3=A7=C3=A3o =C3=A9 respons=C3=A1vel por realizar as = prospec=C3=A7=C3=B5es, captura de leads, qualifica=C3=A7=C3=B5es e mapeamen= to de leads para expans=C3=A3o de base quantitativa de clientes, al=C3=A9m = de identifica=C3=A7=C3=A3o de oportunidade junto aos clientes existentes.= =C2=A0 QUERO ME CANDITAR! 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O(a) profissional ser=C3=A1 respons=C3=A1vel por apoiar os l=C3=ADderes fun= cionais na avalia=C3=A7=C3=A3o de custos e seus impactos no or=C3=A7amento,= al=C3=A9m de compilar e revisar relat=C3=B3rios financeiros mensais, garan= tir a acuracidade das informa=C3=A7=C3=B5es e elaborar an=C3=A1lises detalh= adas para orientar as decis=C3=B5es estrat=C3=A9gicas da empresa. QUERO ME CANDITAR! 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As Maiores Lideran=C3=A7as de Vendas te esperam no Zummit. =F0=9F=93=85 16 e 17 de Outubro Oceania Convention Center | Florian=C3=B3polis -SC COMPRAR INGRESSO [ https://t.rdsv2.net/ls/click?upn=3Du001.oVA71OOs6lJG7r= Hoak2fHHh-2BaK-2F-2BLkSOBy386IPTZ909D2K0z-2BPbV-2B4fIqhKo8NZg8I0VIWWbNhNxC9= O5ZC9F5jjsAlUs0yFlclmxyf0I8qiHju3nUcMoian8OmYJpv0sNlE8EDO43qb-2BM92pPt1jsYk= 5jx-2FxX3fETOHiqnSJqk-3DAjS2_L0Jpva-2Bv2FVxqtDdHdZrpA7ZsRLgOdO4i1VrMpmmCYwg= LHkITIFEU8xaf6lLlGaasdjlV-2FrRxJc6HuXWHNhbL4aK-2BsCrOYMJXU4pdn0zEc0Fjcba2-2= Bm-2BPSVNK3QdPmxsws2pcJdnALysexTqfZ-2BuOcy-2BRs2-2FeAQ1DUxXQfvXagtqZ5xzrf34= SI68sfGP-2FvM449-2FoTaUvQAGyA-2FY410O10l-2FtgBExEUc-2FdG7RhCTIR9puaUqNlPhKw= WEiEnEMee8SNudtO2BTMktRjmdNvMP7yI6zKeMVX5e2Nl1aIh6tzrq1VL6OOplZOADMnjEGaq6V= Pir7mAkHTpqkHhSyscd3r-2FhAUhPfFqojlvxECGaQZcI-2B3XRDrE-2BW-2FDtxjy32O30xtVf= We8MGKhqAVsTxSqbnc-2B0qwG0X92EJU0xt5yZVwj6ZitH-2BerFvtcohqSz1xumP5yhcxwlq9G= qbsVJzJsbeKuRx1m-2Ba2p88p23A4YNpoAqYYyO1JrjHVu7jiPzM8ycJpztnk-2BuphPwp911Nr= e50PKy0JK0-2BsMXekmsmY27P9DkrkYomDJRSc11ae-2F-2FOGEc7fCBWwVc-2FMPKzRT-2F08O= -2FUA3yUrHtMo-2FAwEV1q3ILhlOqq4ijhOz-2FunL6XxA7mWJInPpn8KkJDfFcSiGOfQPHbudV= OPcYXVWI-2FGVeWsvqxIxc-3D ] =E2=80=8A PATROCINADORES Por tr=C3=A1s de times de alta performance, est=C3=A3o as me= lhores ferramentas. [ https://t.rdsv2.net/ls/click?upn=3Du001.oVA71OOs6lJG7rHoak2fHK57-2BpPMIV= qxty3mJpUowAzS647RKzz7d39gfCYzLFI6x-2FeAB67V0YER36Bi4-2FnarLFTa1f3VB5Ds2jDi= qXZH0W8wWmsmwzWYzyjUah1C6bLTlV0Obn9uDI8WSFlh9CExB0PNQbXNTLN7oBalC5RcFc-3Dku= Hn_L0Jpva-2Bv2FVxqtDdHdZrpA7ZsRLgOdO4i1VrMpmmCYwgLHkITIFEU8xaf6lLlGaasdjlV-= 2FrRxJc6HuXWHNhbL4aK-2BsCrOYMJXU4pdn0zEc0Fjcba2-2Bm-2BPSVNK3QdPmxsws2pcJdnA= LysexTqfZ-2BuOcy-2BRs2-2FeAQ1DUxXQfvXagtqZ5xzrf34SI68sfGP-2FvM449-2FoTaUvQA= GyA-2FY410O10l-2FtgBExEUc-2FdG7RhCTIR9puaUqNlPhKwWEiEnEMee8SNudtO2BTMktRjmd= NvMP7yI6zKeMVX5e2Nl1aIh6tzrq1VL6OOplZOADMnjEGaq6VPir7mAkHTpqkHhSyscd3r-2FhA= UhPfFqojlvxECGaQZcI-2B3XRDrE-2BW-2FDtxjy32O30xtVfWe8MGKhqAVsTxSqbnc-2B0qwG0= X92EJU0xt5yZVwj6ZitH-2BerFvtcohqSz1xumP5yhcxwlq9GqbsVJzJsbeKuRx1m-2Ba2p88p2= 3A4YNpoAqYYyO1JrjHVu7jiPzM8ycJpztnk-2BuphPwp911Nre50PCKAE9JWpfBQINcDwVpqtez= ZleHOctVlwYIXWGdrNnV5HHX-2F-2Fx-2FXnpCQrQEYg-2Fd0seXnf2lvF8fHINJIw55jMaEpHh= 9ASDfhqGyEWoL68rFaJXbFxh8VA02bjyS8y1UpuWkWqwdSx9hW9Tp0V0yk1L8-3D ] Elevator Pitch =C3=A9 a newsletter di=C3=A1ria da PipeLovers para profissi= onais de vendas B2B, focada no aprimoramento de habilidades comerciais. Inspirada no conceito de "discurso de elevador", ajudamos voc=C3=AA a melh= orar seu pitch e transformar abordagens rapidamente. Com dicas e insights p= r=C3=A1ticos em cada edi=C3=A7=C3=A3o, nosso conte=C3=BAdo impulsiona seu d= esempenho comercial. At=C3=A9 amanh=C3=A3! =F0=9F=91=8B O que voc=C3=AA achou da edi=C3=A7=C3=A3o de hoje?Voc=C3=AA pode explicar o= porqu=C3=AA depois de votar Muito Boa [ https://t.rdsv2.net/ls/click?upn=3Du001.oVA71OOs6lJG7rHoak2fHD= Jy2SBCOH3Vy-2FUWtznUuL9o66BopPQsWR-2BSYvHTefKBMklOZJ-2FD6AmQfW54pwBgZiksSRn= q96lH-2FlyiSxDTe76DjecSwapj2J26vKQMvS0EJyI-2FJCjdJ8Jnse4vTYGq5dWHPzu8IK-2Fk= 1-2FXHcJ9JVRbreKwi1rFyKeA0py3ISPgRM9XHklZvQxRF5PgeVLGdgtKYrY93p3wIjBhV-2B0u= PGCCoFK9UZ1mwt4GfNZKavIdAQyeOO86jiZqGhXH1jDskQfzD5gi2MTChygc0bSqysyG1N5uEou= iKI3Towfhz-2FqpHGQWKrRvm9x-2BUWMPTsOYiDIU2bzOqSs7tuOAgzMHHzVaKQ9QRMiJp1LxKm= lXlF-2FkVht7GlrWTXii00XWoFVaPxRF8bdmZ8lbik-2Fv7NvYmJdtiIZgnTByQbgZ-2BcIZzvu= 1BtkIX_L0Jpva-2Bv2FVxqtDdHdZrpA7ZsRLgOdO4i1VrMpmmCYwgLHkITIFEU8xaf6lLlGaasd= jlV-2FrRxJc6HuXWHNhbL4aK-2BsCrOYMJXU4pdn0zEc0Fjcba2-2Bm-2BPSVNK3QdPmxsws2pc= JdnALysexTqfZ-2BuOcy-2BRs2-2FeAQ1DUxXQfvXagtqZ5xzrf34SI68sfGP-2FvM449-2FoTa= UvQAGyA-2FY410O10l-2FtgBExEUc-2FdG7RhCTIR9puaUqNlPhKwWEiEnEMee8SNudtO2BTMkt= 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Visualizar este e-mail como=C2=A0p=C3=A1gina web

=
title

Se o market= ing entrega leads que n=C3=A3o viram neg=C3=B3cio, =C3=A9 hora de repensar = o funil e a colabora=C3=A7=C3=A3o.

Nem todo lead vira cliente e talvez o problema n=C3=A3o esteja na gera= =C3=A7=C3=A3o, mas na falta de responsabilidade compartilhada.

=E2=80=8A

ARTIGO

Leads n=C3=A3o pagam boletos: como = reconstruir a ponte entre marketing e vendas

Na aula da PipeLovers, Weverton Soares, Gerente de Marketing do Zoho CRM, t= rouxe um alerta direto: o desalinhamento entre marketing e vendas a= inda =C3=A9 um dos maiores buracos na opera=C3=A7=C3=A3o comercial B2B. E n=C3=A3o se trata apenas de discurso, mas de resultados. Afinal, le= ad n=C3=A3o paga boleto. Receita, sim.

A provoca=C3=A7=C3=A3o que guiou a conversa foi clara: marketing pr= ecisa parar de medir sucesso apenas pela gera=C3=A7=C3=A3o de leads. A responsabilidade n=C3=A3o termina na MQL, ela se estende at=C3= =A9 a convers=C3=A3o e =C3=A0 contribui=C3=A7=C3=A3o real para a receita.

O funil precisa mudar: menos volume, mais confian=C3= =A7a

Um dos pontos centrais da aula foi a reestrutura=C3=A7=C3=A3o do funil de m= arketing. Em vez de pensar em etapas gen=C3=A9ricas como =E2=80=9Caware= ness, interest, decision=E2=80=9D, Weverton prop=C3=B4s um modelo base= ado em dois eixos fundamentais:

=E2=80=A2 Consci= =C3=AAncia da dor do cliente

=E2=80=A2 Poder d= e compra (or=C3=A7amento, timing, prioridade)

Esse funil exige mais intelig=C3=AAncia de mercado, mais personaliza=C3=A7= =C3=A3o e, principalmente, a=C3=A7=C3=B5es coordenadas com o time de vendas= .

Conhecimento do cliente: vai al=C3=A9m do perfil dem= ogr=C3=A1fico

Outro ponto cr=C3=ADtico foi a forma como conhecemos o cliente. Na Zoho, o = marketing trabalha com tr=C3=AAs n=C3=ADveis de profundidade:

1=EF=B8= =8F=E2=83=A3 Quem =C3=A9 (perfil demogr=C3=A1fico e cargo)
2=EF=B8=8F=E2=83=A3 O que vive (desafios, dores e metas)
3=EF=B8=8F=E2=83=A3 O que move (gatilhos que levam =C3=A0 a= =C3=A7=C3=A3o)

Esse mapeamento =C3=A9 essencial para priorizar melhor os leads, construir = mensagens mais persuasivas e criar abordagens comerciais mais certeiras.

Planejamento reverso: da receita para o marketing

Um conceito poderoso apresentado na aula foi o de engenharia revers= a da receita. Em vez de perguntar =E2=80=9Cquantos leads precisamo= s gerar?=E2=80=9D, o marketing come=C3=A7a com a meta de receita, passa pel= os indicadores de convers=C3=A3o comercial e s=C3=B3 ent=C3=A3o define os o= bjetivos de demanda.

Essa abordagem inverte o jogo e obriga marketing e ve= ndas a trabalharem com metas compartilhadas e acompanhamento cont=C3=ADnuo.= =C3=89 nesse ponto que nasce a corresponsabilidade real.

O par= adoxo do desalinhamento=C2=A0

Mesmo empresas que dizem ter alinhamento entre as =C3=A1reas enfrentam um p= aradoxo: ou o alinhamento =C3=A9 estrat=C3=A9gico (mas n=C3=A3o operacional= ), ou =C3=A9 operacional (mas sem vis=C3=A3o estrat=C3=A9gica). Em ambos os= casos, o resultado =C3=A9 o mesmo: inefici=C3=AAncia, frustra=C3= =A7=C3=A3o e perda de oportunidades.

A sa=C3=ADda =C3=A9 criar uma pir=C3=A2mide d= e colabora=C3=A7=C3=A3o, em que as duas =C3=A1reas compartilham da= dos, reuni=C3=B5es, metas e decis=C3=B5es.

Marke= ting da confian=C3=A7a > marketing da esperan=C3=A7a

Weverton finalizou a aula com uma cr=C3=ADtica ao que chamou de =E2=80=9Cma= rketing da esperan=C3=A7a=E2=80=9D, aquele baseado em volume, vaidade e ach= ismos. Em seu lugar, defendeu o =E2=80=9Cmarketing da confian=C3=A7= a=E2=80=9D: orientado por dados, validado por vendas e aju= stado com base em evid=C3=AAncias.

=C3=89 esse marketing que contribui para o avan=C3=A7= o dos deals, e n=C3=A3o apenas para o in=C3=ADcio do funil.

No fim das contas...

Se voc=C3=AA lidera marketing ou ve= ndas, revise seu modelo de colabora=C3=A7=C3=A3o. Pergunte-se:

=E2=80=A2=C2=A0 As metas s=C3=A3o re= almente compartilhadas?
=E2=80=A2=C2=A0 O marketing conhece os crit=C3= =A9rios de avan=C3=A7o no CRM?
=E2=80=A2=C2=A0 Existe um modelo claro de transi=C3=A7=C3=A3o de responsabi= lidade entre marketing e vendas?

=
=E2=80=8A
=E2=80=8A

CONTE=C3=9ADO DE PARCEIRO

As ma= iores lideran=C3=A7as de vendas te esperam no Zummit.

O maior evento de CRM da Am=C3=A9r= ica Latina est=C3=A1 chegando e voc=C3=AA n=C3=A3o pode ficar de fora.

O CRM Zummit vai reunir grandes mentes globais, compartilhar vis=C3=A3o estrat=C3=A9gica e discutir= o futuro das vendas.

=C3=89 a sua chance de aprender co= m l=C3=ADderes que transformam resultados e se conectar co= m profissionais que est=C3=A3o moldando o mercado.

=F0=9F=93=85 16 e 17 de Ou= tubro

=F0=9F=93=8D Oceania Convention Center | Florian=C3=B3polis - SC

Garanta seu lugar no Zummi= t!

=
=E2=80=8A
=E2=80=8A

VAGAS EM VENDAS=C2=A0=C2=A0

Analista de Prospec=C3=A7=C3=A3o

Vaga aberta para SDR=C2=A0-=C2=A0J=C3=BAnior= =C2=A0na=C2=A0Docnix

O Analista de Prospec=C3=A7=C3=A3o =C3=A9 respons=C3= =A1vel por realizar as prospec=C3=A7=C3=B5es, captura de leads, qualifica= =C3=A7=C3=B5es e mapeamento de leads para expans=C3=A3o de base quantitativ= a de clientes, al=C3=A9m de identifica=C3=A7=C3=A3o de oportunidade junto a= os clientes existentes.=C2=A0

=
=E2=80=8A
<= /td>

Analista Estrat=C3=A9gico de Finan=C3=A7as Pleno

Vaga aberta para Analista financeiro - Pleno = na FiBrasil

Estamos procurando um(a) Analista = Estrat=C3=A9gico de Finan=C3=A7as Pleno para se juntar =C3=A0 nossa equipe = de gest=C3=A3o financeira.

O(a) profissional ser=C3=A1 respons=C3=A1vel por apoi= ar os l=C3=ADderes funcionais na avalia=C3=A7=C3=A3o de custos e seus impac= tos no or=C3=A7amento, al=C3=A9m de compilar e revisar relat=C3=B3rios fina= nceiros mensais, garantir a acuracidade das informa=C3=A7=C3=B5es e elabora= r an=C3=A1lises detalhadas para orientar as decis=C3=B5es estrat=C3=A9gicas= da empresa.

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CRM Zummit 2025

Grandes mentes globais te aguardam= no maior evento LATAM de CRM, Vis=C3=A3o Estrat=C3=A9gica e Futuro das Ven= das.

As Maiores Lideran=C3=A7as de Vend= as te esperam no Zummit.

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Oceania Convention Center | Florian=C3=B3polis -SC

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PATROCINADORES

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