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The original message has been attached to this so you can view it or label similar future email. If you have any questions, see root\@localhost for details. Content preview: Visualizar este e-mail como página web [ https://t.rdsv2.net/ls/click?upn=u001.oVA71OOs6lJG7rHoak2fHH9TKIWN0X3uzpMij-2BI8fJoHhBT-2BioRtsZdiBC-2FxFfGqsSO27-2FkSDhSYx1czwc-2BqMhD0MnieUO43iR8AdC2pFW0x0 [...] Content analysis details: (-1.6 points, 5.0 required) pts rule name description ---- ---------------------- -------------------------------------------------- 0.0 URIBL_BLOCKED ADMINISTRATOR NOTICE: The query to URIBL was blocked. See http://wiki.apache.org/spamassassin/DnsBlocklists#dnsbl-block for more information. [URIs: amazonaws.com] -1.9 BAYES_00 BODY: Bayes spam probability is 0 to 1% [score: 0.0000] 0.0 RCVD_IN_VALIDITY_CERTIFIED_BLOCKED RBL: ADMINISTRATOR NOTICE: The query to Validity was blocked. See https://knowledge.validity.com/hc/en-us/articles/20961730681243 for more information. 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[167.89.80.133 listed in bl.score.senderscore.com] -0.0 SPF_PASS SPF: sender matches SPF record 0.0 HTML_MESSAGE BODY: HTML included in message 0.0 HTML_IMAGE_RATIO_06 BODY: HTML has a low ratio of text to image area 0.5 KAM_REALLYHUGEIMGSRC RAW: Spam with image tags with ridiculously huge http urls -0.1 DKIM_VALID Message has at least one valid DKIM or DK signature 0.1 DKIM_SIGNED Message has a DKIM or DK signature, not necessarily valid -0.1 DKIM_VALID_AU Message has a valid DKIM or DK signature from author's domain -0.1 DKIM_VALID_EF Message has a valid DKIM or DK signature from envelope-from domain X-Spam-Flag: NO --0e43dccc174cde9efd432668a77de60526b4491182eac04d12cc027e6580 Content-Transfer-Encoding: quoted-printable Content-Type: text/plain; charset=utf-8 Mime-Version: 1.0 Visualizar este e-mail como=C2=A0p=C3=A1gina web [ https://t.rdsv2.net/ls/c= lick?upn=3Du001.oVA71OOs6lJG7rHoak2fHH9TKIWN0X3uzpMij-2BI8fJoHhBT-2BioRtsZd= iBC-2FxFfGqsSO27-2FkSDhSYx1czwc-2BqMhD0MnieUO43iR8AdC2pFW0x09ww6xr1zXDYhrFC= qHA-2Fqo2yU2BPPuUJ0nK6fwiIzAFMO33vL3XHocZCdUOX5lB76ADT0TH6VaaUqXCxP5J3ZIAgE= yruzW-2Fo58CoiPwMQQ-3D-3D4wn1_L0Jpva-2Bv2FVxqtDdHdZrpA7ZsRLgOdO4i1VrMpmmCYw= gLHkITIFEU8xaf6lLlGaasdjlV-2FrRxJc6HuXWHNhbL4aK-2BsCrOYMJXU4pdn0zEc0Fjcba2-= 2Bm-2BPSVNK3QdPmxsws2pcJdnALysexTqfZ-2BuOWEBzh36HS4SxSCss6-2FysJwvJc2r94F7d= r6iDAGIKw2fNUxRelUfhR12ZYfjRKyc3m0WvggeRAEjJkaJxY6wOUrYcGXF4WvSQYdLGrDo4rzg= bdDbSPkb0mu6oaZ6nLqDsqiX3SD1Lm7OwH1K-2Fjl5gER5QtVTduSV2o-2BUGjsGi6Q6dXhEhnh= H0bj3Z6d-2Ftmn-2BD7-2FpPP3aqB7uRN9DzvXPbWH6KJxRKqjLiAciNAAqq-2Fv9qzoVZ9Enp9= 0UGvHRdOe-2FvcAJ0KKDhbb74gPaP7RuMYkV1PR9khSRmc7MjPRq-2FcZaBTculgDSqJSVFXP5x= GCD4KR77bqaYeCPX1mo4CbRGWvVIlVWJJlg4tZRKOmZuhKF9CTU3IOzB-2Fb1VXmvpWdg1psEYE= lIqQ0-2FQkzxqOc6LP6UxsjbOBqzJ0U8TGuA4Sw0YQop5Q6HcymkcI7KYiZNWfaIj4XfIJI33f-= 2B1e3SVDRpPicXWsF9kRjkBM669ghYlPstRhtQc5T8uczpmj0wCTyHaniZxUmWcS0gm4-2FA0EM= I-3D ] =20 Antes de ativar um novo parceiro, pergunte: ele representa o que queremos= construir juntos? Escalar canais sem um IPP claro =C3=A9 como recrutar sem vaga definida, par= ece que funciona, at=C3=A9 dar problema. =E2=80=8A ARTIGO [ https://t.rdsv2.net/ls/click?upn=3Du001.oVA71OOs6lJG7rHoak2fHK57-= 2BpPMIVqxty3mJpUowAyoMJ-2Fq6v67c1OJiWMSPhH839zm-2FnC1o8Yr1DXQ4s4-2BcOYha6Sr= daQmGXXCntSn1JEVSsbIJLo8XWZOXJPOJXpRp19SgDAicWu8g8sUCCUHtLdhhlL-2BVhqdYndZ2= 5LWi1D3ufHF-2But2kIhgCHsnvYJ8PK311qkyUBwnL-2Fjq2uzCOyjF6K-2BRKqMiZN6vFQ7VNm= bWODQZEFXFVVnKaH9vMvB9b8r5YgAf8K55y-2B8XI3-2BzhUVorRLo9IB-2FozqDdnkIxWtEIx7= amoJ28kzn-2FIj2GGIukq1egrvNpERUyf48TK7eEg-3D-3DenlB_L0Jpva-2Bv2FVxqtDdHdZrp= A7ZsRLgOdO4i1VrMpmmCYwgLHkITIFEU8xaf6lLlGaasdjlV-2FrRxJc6HuXWHNhbL4aK-2BsCr= OYMJXU4pdn0zEc0Fjcba2-2Bm-2BPSVNK3QdPmxsws2pcJdnALysexTqfZ-2BuOWEBzh36HS4Sx= SCss6-2FysJwvJc2r94F7dr6iDAGIKw2fNUxRelUfhR12ZYfjRKyc3m0WvggeRAEjJkaJxY6wOU= rYcGXF4WvSQYdLGrDo4rzgbdDbSPkb0mu6oaZ6nLqDsqiX3SD1Lm7OwH1K-2Fjl5gER5QtVTduS= V2o-2BUGjsGi6Q6dXhEhnhH0bj3Z6d-2Ftmn-2BD7-2FpPP3aqB7uRN9DzvXPbWH6KJxRKqjLiA= ciNAAqq-2Fv9qzoVZ9Enp90UGvHRdOe-2FvcAJ0KKDhbb74gPaP7RuMYkV1PR9khSRmc7MjPRq-= 2FcZaBTculgDSqJSVFXP5xGCD4KR77bqaYeCPX1mo4CbRGWvVIlVWJJlg4tZRKOmZuhKF9CTU3I= OzB-2Fb1VXmvpWdg1io9WVRjurVgjXWQpzrRxON1sIZiZETINGSj-2BvYfuS-2FM1wjZUmI-2Bm= lu-2Fhp98u90hLINHE7prdRiPj0NVC77txpVt74ULWN0gou2hPqxdlvNBP6m5frDMvdPooa7slF= z0nLqYm8JMEenMfP3Ntj8ddjU-3D ] IPP: o filtro estrat=C3=A9gico que separa parceiros promissores de dores f= uturas Imagine tentar escalar um programa de canais sem saber exatamente com quem= voc=C3=AA deveria estar construindo. Foi para evitar esse erro que David S= ouza [ https://t.rdsv2.net/ls/click?upn=3Du001.oVA71OOs6lJG7rHoak2fHDRDrjcx= dwVFTk8cXEcXB48kvp9F8QV6Aw3z-2FvbGxr5Zwi6BpUi8wW3S8m95-2BXtzneunWSaowFVHAFo= OMRFOrtafzTBEpsDeO515XUYgbYZ9ep-2BLRw-2BXAZm5OChI40UFVH9EFl8zEZtYA7-2FKoV5r= MSw-3DLWkF_L0Jpva-2Bv2FVxqtDdHdZrpA7ZsRLgOdO4i1VrMpmmCYwgLHkITIFEU8xaf6lLlG= aasdjlV-2FrRxJc6HuXWHNhbL4aK-2BsCrOYMJXU4pdn0zEc0Fjcba2-2Bm-2BPSVNK3QdPmxsw= s2pcJdnALysexTqfZ-2BuOWEBzh36HS4SxSCss6-2FysJwvJc2r94F7dr6iDAGIKw2fNUxRelUf= hR12ZYfjRKyc3m0WvggeRAEjJkaJxY6wOUrYcGXF4WvSQYdLGrDo4rzgbdDbSPkb0mu6oaZ6nLq= DsqiX3SD1Lm7OwH1K-2Fjl5gER5QtVTduSV2o-2BUGjsGi6Q6dXhEhnhH0bj3Z6d-2Ftmn-2BD7= -2FpPP3aqB7uRN9DzvXPbWH6KJxRKqjLiAciNAAqq-2Fv9qzoVZ9Enp90UGvHRdOe-2FvcAJ0KK= Dhbb74gPaP7RuMYkV1PR9khSRmc7MjPRq-2FcZaBTculgDSqJSVFXP5xGCD4KR77bqaYeCPX1mo= 4CbRGWvVIlVWJJlg4tZRKOmZuhKF9CTU3IOzB-2Fb1VXmvpWdg1uR6G8DmG0yk-2F2hNgosEf5K= XeimHC99x5-2Fm9Ln-2FkFUAcnpjikb-2BHij2I78UJL2-2FP32gF0DfgUsoCoVulUeAZfThgPy= bgQnVibZaiZU-2FmL-2B21EDTHgRbG42ZOJuo71-2B99u64WvjuDoKUB1r-2FFEjcwHyw-3D ],= coordenador de parcerias da Mercos, trouxe =C3=A0 PipeLovers um conceito e= ssencial: o IPP, Perfil de Parceiro Ideal. Respons=C3=A1vel por mais de 60% da receita da Mercos via canais, David co= mpartilhou como a defini=C3=A7=C3=A3o precisa do IPP =C3=A9 o primeiro pass= o para um programa de parcerias escal=C3=A1vel, saud=C3=A1vel e alinhado co= m o que a empresa realmente valoriza. O que =C3=A9, de fato, um IPP? O IPP =C3=A9 o conjunto de crit=C3=A9rios que define o tipo de parceiro co= m maior potencial de gerar valor m=C3=BAtuo e sustent=C3=A1vel com sua empr= esa. Ele vai muito al=C3=A9m do "quem pode vender por mim". Trata-se de que= m compartilha sua cultura, entende sua proposta de valor e tem uma solu=C3= =A7=C3=A3o complementar =C3=A0 sua. David foi enf=C3=A1tico ao afirmar que o parceiro ideal precisa ser um emb= aixador da marca, e n=C3=A3o apenas um distribuidor. Esse parceiro entende = sua vis=C3=A3o, fala com o mesmo p=C3=BAblico e enxerga sinergia real na un= i=C3=A3o das solu=C3=A7=C3=B5es. O que comp=C3=B5e um bom IPP? =E2=80=A2 Alinhamento cultural: parcerias que funcionam se baseiam em conf= ian=C3=A7a. E confian=C3=A7a nasce quando os valores batem. =E2=80=A2 Complementariedade de solu=C3=A7=C3=B5es: o parceiro n=C3=A3o dev= e competir com voc=C3=AA, mas te complementar. Juntos, voc=C3=AAs resolvem = um problema maior para o cliente. =E2=80=A2 Sinergia com a proposta de valor: a comunica=C3=A7=C3=A3o, o dis= curso e a forma de vender precisam estar em harmonia com o que sua empresa = entrega e acredita. David ilustrou com o caso da Mercos, onde o parceiro ideal =C3=A9 o fabrica= nte de ERP. Essa escolha fez sentido estrat=C3=A9gico por conta da compleme= ntariedade das solu=C3=A7=C3=B5es e da proximidade com o cliente final. IPP n=C3=A3o =C3=A9 tese, =C3=A9 hip=C3=B3tese test=C3=A1vel Um ponto cr=C3=ADtico: o IPP n=C3=A3o nasce pronto, ele se constr=C3=B3i. = =C3=89 preciso ouvir os parceiros, revisar crit=C3=A9rios com base na pr=C3= =A1tica e entender que o IPP muda conforme a empresa evolui. Revisitar o IPP periodicamente =C3=A9 um h=C3=A1bito que separa opera=C3=A7= =C3=B5es de canais amadoras daquelas que realmente escalam com consist=C3= =AAncia. Por que isso importa (muito)? Definir mal o IPP custa caro: atrai parceiros desalinhados, que vendem er= rado, causam churn e queimam oportunidades. Por outro lado, um IPP bem defi= nido: =E2=80=A2 Aumenta a reten=C3=A7=C3=A3o de clientes =E2=80=A2 Gera escala sustent=C3=A1vel =E2=80=A2 Reduz atrito operacional =E2=80=A2 Fortalece a reputa=C3=A7=C3=A3o da marca via canais Em resumo: =C3=A9 o filtro estrat=C3=A9gico que evita dores futuras e maxim= iza o potencial de cada novo parceiro. E no fim das contas=E2=80=A6 Escalar parcerias =C3=A9 t=C3=A3o dif=C3=ADcil quanto escalar vendas direta= s.=20 E tudo come=C3=A7a pela base, saber com quem voc=C3=AA quer e deve crescer= . Ter um IPP claro =C3=A9 como ter um perfil de vaga bem definido antes de co= ntratar. Aumenta as chances de sucesso e reduz o custo do erro. Leia mais no blog! [ https://t.rdsv2.net/ls/click?upn=3Du001.oVA71OOs6lJG= 7rHoak2fHK57-2BpPMIVqxty3mJpUowAyoMJ-2Fq6v67c1OJiWMSPhH839zm-2FnC1o8Yr1DXQ4= s4-2BcOYha6SrdaQmGXXCntSn1JEVSsbIJLo8XWZOXJPOJXpRp19SgDAicWu8g8sUCCUHtCleJB= ygt3-2F2KXprat1adIk-3Dg8ge_L0Jpva-2Bv2FVxqtDdHdZrpA7ZsRLgOdO4i1VrMpmmCYwgLH= kITIFEU8xaf6lLlGaasdjlV-2FrRxJc6HuXWHNhbL4aK-2BsCrOYMJXU4pdn0zEc0Fjcba2-2Bm= -2BPSVNK3QdPmxsws2pcJdnALysexTqfZ-2BuOWEBzh36HS4SxSCss6-2FysJwvJc2r94F7dr6i= DAGIKw2fNUxRelUfhR12ZYfjRKyc3m0WvggeRAEjJkaJxY6wOUrYcGXF4WvSQYdLGrDo4rzgbdD= bSPkb0mu6oaZ6nLqDsqiX3SD1Lm7OwH1K-2Fjl5gER5QtVTduSV2o-2BUGjsGi6Q6dXhEhnhH0b= j3Z6d-2Ftmn-2BD7-2FpPP3aqB7uRN9DzvXPbWH6KJxRKqjLiAciNAAqq-2Fv9qzoVZ9Enp90UG= vHRdOe-2FvcAJ0KKDhbb74gPaP7RuMYkV1PR9khSRmc7MjPRq-2FcZaBTculgDSqJSVFXP5xGCD= 4KR77bqaYeCPX1mo4CbRGWvVIlVWJJlg4tZRKOmZuhKF9CTU3IOzB-2Fb1VXmvpWdg1hLdMBvWZ= 6xpDxtDJP90YDL2OC-2F-2FL1WRvWMKHDkjRuam06BzfZiGnc5tQkMTTbH-2B5-2FyskTVmSVOX= ymM3vi4atPrc-2BaqXdFJkHXPBIG1b2CQDDkdikCDkwLC-2FTE-2BY-2B4eoc6-2FLdArYa1J88= 3uvLO0qwl0-3D ] =E2=80=8A CONTE=C3=9ADO DE PARCEIRO =E2=80=8A [ https://t.rdsv2.net/ls/click?upn=3Du001.oVA71OOs6lJG7rHoak2fHB-2FDFyhLGk= vPjfbLpVhX7kZY2jnoYQ6FQhB3q5rz1VO4fIrK3Iq12ilqijxM0tqW8I2Vxixju8BcEGXf7aPuV= Yg0F7Dof9V1k1elHxGlf9nqSTzeGPk0-2FoDqfkcqZbzgtvT4f4hJKd3KxenTlUfdqFWuptLLF4= pumC99avZhsW4UxY-2FWpEQFpAdwQxtjDn3cn-2FVL-2FjCcx8mLEcKHNvbC8khIDR7Xxjhok2l= 0CfsGLVQs3NFX_L0Jpva-2Bv2FVxqtDdHdZrpA7ZsRLgOdO4i1VrMpmmCYwgLHkITIFEU8xaf6l= LlGaasdjlV-2FrRxJc6HuXWHNhbL4aK-2BsCrOYMJXU4pdn0zEc0Fjcba2-2Bm-2BPSVNK3QdPm= xsws2pcJdnALysexTqfZ-2BuOWEBzh36HS4SxSCss6-2FysJwvJc2r94F7dr6iDAGIKw2fNUxRe= lUfhR12ZYfjRKyc3m0WvggeRAEjJkaJxY6wOUrYcGXF4WvSQYdLGrDo4rzgbdDbSPkb0mu6oaZ6= nLqDsqiX3SD1Lm7OwH1K-2Fjl5gER5QtVTduSV2o-2BUGjsGi6Q6dXhEhnhH0bj3Z6d-2Ftmn-2= BD7-2FpPP3aqB7uRN9DzvXPbWH6KJxRKqjLiAciNAAqq-2Fv9qzoVZ9Enp90UGvHRdOe-2FvcAJ= 0KKDhbb74gPaP7RuMYkV1PR9khSRmc7MjPRq-2FcZaBTculgDSqJSVFXP5xGCD4KR77bqaYeCPX= 1mo4CbRGWvVIlVWJJlg4tZRKOmZuhKF9CTU3IOzB-2Fb1VXmvpWdg1isLAS0jmsFMfIJ48qnWhv= hgSqXLE-2F3SpreckdTMmxnt3cha50dmpo3X3xcS2sklJ83vPp0eRl0sjn3h9gDxb6jBL7x-2FG= 9wiTkh7Vwem0MiRYdGjzcvqOr0iKSUkiisOKCvytO7Qs2nk7GWcAR2dIrI-3D ] =E2=80=8A Fa=C3=A7a parte do Panorama ABM 2025 e ganhe benef=C3=ADcios exclusivos! J=C3=A1 come=C3=A7ou a coleta de dados para o Panorama ABM 2025, o maior e= studo sobre Account-Based Marketing no Brasil,=C2=A0e voc=C3=AA pode fazer = parte disso. =F0=9F=91=89 Leva menos de 3 minutos para responder. 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Sua participa=C3=A7=C3=A3o =C3=A9 essencial para mapear esse cen=C3= =A1rio e fortalecer a comunidade de ABM no pa=C3=ADs. =F0=9F=94=90 Os dados s=C3=A3o confidenciais e analisados de forma agregada= . =F0=9F=8E=81 Quem responder e deixar o e-mail: - Recebe o relat=C3=B3rio final antes do lan=C3=A7amento oficial - Ganha 50% de desconto na Certifica=C3=A7=C3=A3o de ABM - E ainda concorre a 1 ingresso gratuito para a certifica=C3=A7=C3=A3o (pre= sencial =E2=80=93 n=C3=A3o inclui passagem e hospedagem) =F0=9F=91=89 [ https://t.rdsv2.net/ls/click?upn=3Du001.oVA71OOs6lJG7rHoak2= fHMhZY0XuLFHtWsaCMoQHRai9wYqFHi0642rx8zjLI-2B5SnTAz4cWTogIHKbR-2FLQ8e5LsnAT= bJlMar43yc3rZqeOanQT6wSNkH5C0AQhCpGadWju9nWj-2BGKvD-2B6rm4oOT5RShCzNCp2Z1AF= 3XBVFQEuQMmvbE9reLu5RocB1r5v5yxSq9aRZNQ6Ue9YZn29u0mWeFQed3-2F5tTuM2pbK9-2BP= Gr-2Fuk5hxXUVbM0TamJb1ClzVJ83ROrfLOJmUxgMiEgkxTobD8eTG37nSL7V3PlB2A2o-2FncL= kyWjy8N3IYu6r2P-2Fkp4qJU5a-2BQIs2K0ZOqY-2BwQDuWK-2B1vpB0jX3F3OLuDcrf58j-2FF= EQzoreapGJmWTQSxVVwdczeGHNYmV5TYpBmDJlPx0rFyARFqdO4yozgqK4P3DQTO-2Fw4jGkZog= 0cm6sStq6yTRewD-2BRNXLGIxImLyl-2F55hqJ0oYTfoffjAkAmcIS8ryYZkOIHmbMKOZB9Ghfo= roehOu5uSZyvYJzFxAgWMVw-2FccpcvTZxiEnIaNFwNS4Y2umQTb3ARFQHID4VtOzidpY-2BJRS= nsFp4oqeJlYrWdiDBsRjFaAjKlycBtOVAZjD6Tk412hlZ-2BhCKt5rnf7lMWpyKKGnEIUiK5x8L= FRCweolVa0zA-2BeOnL7XESNjgqhwXG2uhv9OTyBb-2FAxXVdZcYcQCab1Vf73nWc-2FnppcqKQ= 127JPFSZzh8wyzLwyNUC9C6bZU9-2FbwgWTbDCaujYKJdZE7KTXELrObBCqICmMHLEj9q1DIpHg= BGkLoaq-2B-2BW-2F3mYsvZkpEMJVPNBiTx-2BFXZ1Uh2Bp3r97Lu-2BouO6EGGhWVDwTFRagan= -2F53mCecwO2quSO544KR1CeU8yJ3fgMSiD2ifxINJjOrfmqis6zc15Pd8EVIlsUBzoiCGkErcD= Kk6zVU7hqhPNBrcK4D9SXLJTWjyAP4R3zyfcFm38pJSOc7RLErHJcGjehhkOlvB7Gf0t-2BZ-2F= xjc0pVnFvZrPqscNhPLNfNu78I8VY3b-2Bs1Z8i5Psda7Qzoa-2B-2FcKN1pEtIKvmGlEBgrEf1= T7C-2BgppjpixKPSI4plB-2FF9kAY1G9KtLNyiQx-2B-2BXxhAZnaoZdNNIrbne4-2FR8atZwtO= 3M3gEFUJ9q1-2BK2OR-2B-2BM-2FprCKk7tkNfx6ehsGgz-2FNyRbpv5QThsYEqyLUKxP3Q-2Bw= UzJCqPF-2BRysddMhWvUIu9XvN-2FLgmx7wv2jzWMtX6-2Fl2HXqCpi4Fz1AmrN7cqF36LXItdd= vutvtgSSYOoIFcA-2BFCO4hD-2By-2B6aRAZbwFM0FSGMRZVZzqxb96QU0zh7r5-2FWYEopdDP0= OIcIR627zyYQYkjtduXwxM9BCeD6hN-2BuRiEAgB16cVpXFBO-2FGdGwhJi-2BSYzFbK6C-2BPn= LuEP-2BCjeW6QThpw5NHMEZya6fVce7SSA-2F65oOwt06qhwgDzY9aT2WUZoef-2Frm8m96W5xO= iDcmM3nOsquN8RZomw-3D-3DBkBP_L0Jpva-2Bv2FVxqtDdHdZrpA7ZsRLgOdO4i1VrMpmmCYwg= LHkITIFEU8xaf6lLlGaasdjlV-2FrRxJc6HuXWHNhbL4aK-2BsCrOYMJXU4pdn0zEc0Fjcba2-2= Bm-2BPSVNK3QdPmxsws2pcJdnALysexTqfZ-2BuOWEBzh36HS4SxSCss6-2FysJwvJc2r94F7dr= 6iDAGIKw2fNUxRelUfhR12ZYfjRKyc3m0WvggeRAEjJkaJxY6wOUrYcGXF4WvSQYdLGrDo4rzgb= dDbSPkb0mu6oaZ6nLqDsqiX3SD1Lm7OwH1K-2Fjl5gER5QtVTduSV2o-2BUGjsGi6Q6dXhEhnhH= 0bj3Z6d-2Ftmn-2BD7-2FpPP3aqB7uRN9DzvXPbWH6KJxRKqjLiAciNAAqq-2Fv9qzoVZ9Enp90= UGvHRdOe-2FvcAJ0KKDhbb74gPaP7RuMYkV1PR9khSRmc7MjPRq-2FcZaBTculgDSqJSVFXP5xG= CD4KR77bqaYeCPX1mo4CbRGWvVIlVWJJlg4tZRKOmZuhKF9CTU3IOzB-2Fb1VXmvpWdg1tN5ZPR= k445wICEKhQwD5gLyXZ8eq6NTl1bQISSWGIeIsfmeeFrbncqIwmVdb2JWz3Bvi3vxQJaLIO1z18= 8k-2F905FKtxBBNn5s3gcW1nm6Gd-2F0gwP2wFSCQSVqfK31pnv48Ud-2Big-2BbORjJ1IHsha-= 2Fd8-3D ] Participe agora! 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Vamos juntos evoluir o ABM no Brasil! =20 Fa=C3=A7a parte do Panorama! [ https://t.rdsv2.net/ls/click?upn=3Du001.oV= A71OOs6lJG7rHoak2fHB-2FDFyhLGkvPjfbLpVhX7kZPDXIARmbXE5W7yTz7jdJpdoas_L0Jpva= -2Bv2FVxqtDdHdZrpA7ZsRLgOdO4i1VrMpmmCYwgLHkITIFEU8xaf6lLlGaasdjlV-2FrRxJc6H= uXWHNhbL4aK-2BsCrOYMJXU4pdn0zEc0Fjcba2-2Bm-2BPSVNK3QdPmxsws2pcJdnALysexTqfZ= -2BuOWEBzh36HS4SxSCss6-2FysJwvJc2r94F7dr6iDAGIKw2fNUxRelUfhR12ZYfjRKyc3m0Wv= ggeRAEjJkaJxY6wOUrYcGXF4WvSQYdLGrDo4rzgbdDbSPkb0mu6oaZ6nLqDsqiX3SD1Lm7OwH1K= -2Fjl5gER5QtVTduSV2o-2BUGjsGi6Q6dXhEhnhH0bj3Z6d-2Ftmn-2BD7-2FpPP3aqB7uRN9Dz= vXPbWH6KJxRKqjLiAciNAAqq-2Fv9qzoVZ9Enp90UGvHRdOe-2FvcAJ0KKDhbb74gPaP7RuMYkV= 1PR9khSRmc7MjPRq-2FcZaBTculgDSqJSVFXP5xGCD4KR77bqaYeCPX1mo4CbRGWvVIlVWJJlg4= tZRKOmZuhKF9CTU3IOzB-2Fb1VXmvpWdg1qBTjiZhYOZhBXhoQwGr09Z4j5XadBT6v-2BmpEf5M= xAtLxK7azKob3StcNTSsVh2JgDY6PZM-2BiP3s4DPjGmiT2WdqbqGjKUQ7Ti01pge3QqGUsqIuP= Y5lFBCHSz8sxJjZXSPN-2BlTBTfOCrrCwlrcD4EQ-3D ] =E2=80=8A VAGAS EM VENDAS=C2=A0=C2=A0=E2=80=8A [ https://t.rdsv2.net/ls/click?upn=3Du001.oVA71OOs6lJG7rHoak2fHNA-2FUWAh= wFIHa1EBFDpRkxJ2Swhp-2FHkT0skpWTgeTL01KloLcKWnmSeWeb-2BVZdX10decgobAuJUFZOS= sOrf9YHRBdJiFNIUD9HUBVvfa0G9CqAUWi5bhfPdwAEZgu2J7YD-2F3egg41iWZsZqX6T95Rund= tpoXTy3K-2FXUNKFiwK6HNv-2BkFOi2R-2FI2FkG-2B8VAGqYhcaHq9VisLqJuxhyIUdIWKYvSW= rhIgFa4xbZLfPa38A2-2B8uP-2FQtc08Ht8pFOC0S9rrryVnMRfghTAUt8bGl2ocjG2iMX6ECXs= hY7AXcYXmsMX7MP0Z9j6mrpot63ynUxKY9nSKPRmObel63sEZA8pvoZqr104dFRCW4ROi2W3qgP= m1UON5sHkgWBzmmmvuDCg-3D-3DattK_L0Jpva-2Bv2FVxqtDdHdZrpA7ZsRLgOdO4i1VrMpmmC= YwgLHkITIFEU8xaf6lLlGaasdjlV-2FrRxJc6HuXWHNhbL4aK-2BsCrOYMJXU4pdn0zEc0Fjcba= 2-2Bm-2BPSVNK3QdPmxsws2pcJdnALysexTqfZ-2BuOWEBzh36HS4SxSCss6-2FysJwvJc2r94F= 7dr6iDAGIKw2fNUxRelUfhR12ZYfjRKyc3m0WvggeRAEjJkaJxY6wOUrYcGXF4WvSQYdLGrDo4r= zgbdDbSPkb0mu6oaZ6nLqDsqiX3SD1Lm7OwH1K-2Fjl5gER5QtVTduSV2o-2BUGjsGi6Q6dXhEh= nhH0bj3Z6d-2Ftmn-2BD7-2FpPP3aqB7uRN9DzvXPbWH6KJxRKqjLiAciNAAqq-2Fv9qzoVZ9En= p90UGvHRdOe-2FvcAJ0KKDhbb74gPaP7RuMYkV1PR9khSRmc7MjPRq-2FcZaBTculgDSqJSVFXP= 5xGCD4KR77bqaYeCPX1mo4CbRGWvVIlVWJJlg4tZRKOmZuhKF9CTU3IOzB-2Fb1VXmvpWdg1tIP= YwMhPHRAiGCv4I0fE8-2FbDansPL3-2F2dt6G92zdRd5LyNvvCgaZzeZmQwLOJT8tsvZI0d8vMh= 0k-2FI5hFoG-2FYHfwMeHd-2FCrZs57WZ5m8kc0hg6YLFDuHuctqOX2PS5Qat3497XkkJI6ZFfy= Z4otVrk-3D ] Vendedor S=C3=AAnior Vaga aberta para Inside Sales - S=C3=AAnior na Meetz Buscamos algu=C3=A9m com profundo conhecimento em neg=C3=B3cios, experi=C3= =AAncia pr=C3=A1tica em vendas B2B e que tenha capacidade de conduzir conve= rsas estrat=C3=A9gicas de alto n=C3=ADvel com leads Mid e Enterprise. A posi=C3=A7=C3=A3o =C3=A9 voltada exclusivamente para vendas consultivas e= de alto valor, exigindo autonomia, repert=C3=B3rio e capacidade de tomar d= ecis=C3=B5es baseadas em qualidade, n=C3=A3o apenas em volume. QUERO ME CANDITAR! 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Essa pessoa ter=C3=A1 um papel fundamental em ampliar nossa escala, contrib= uindo para novas iniciativas de gera=C3=A7=C3=A3o de demanda ainda inexplor= adas. QUERO ME CANDITAR! 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[ https://t.rdsv2.net/ls/click?upn=3Du001.oVA71OOs6lJG7rHoak2fHK57-2BpPMIV= qxty3mJpUowAzS647RKzz7d39gfCYzLFI6x-2FeAB67V0YER36Bi4-2FnarLFTa1f3VB5Ds2jDi= qXZH0U-2F9-2FwShpvM2-2F5l4MlwXHgNhOjAMMaRuoQHKBSaeAoWngKKcMVv-2BTdd7c4CAp1l= N94-3DOFZn_L0Jpva-2Bv2FVxqtDdHdZrpA7ZsRLgOdO4i1VrMpmmCYwgLHkITIFEU8xaf6lLlG= aasdjlV-2FrRxJc6HuXWHNhbL4aK-2BsCrOYMJXU4pdn0zEc0Fjcba2-2Bm-2BPSVNK3QdPmxsw= s2pcJdnALysexTqfZ-2BuOWEBzh36HS4SxSCss6-2FysJwvJc2r94F7dr6iDAGIKw2fNUxRelUf= hR12ZYfjRKyc3m0WvggeRAEjJkaJxY6wOUrYcGXF4WvSQYdLGrDo4rzgbdDbSPkb0mu6oaZ6nLq= DsqiX3SD1Lm7OwH1K-2Fjl5gER5QtVTduSV2o-2BUGjsGi6Q6dXhEhnhH0bj3Z6d-2Ftmn-2BD7= -2FpPP3aqB7uRN9DzvXPbWH6KJxRKqjLiAciNAAqq-2Fv9qzoVZ9Enp90UGvHRdOe-2FvcAJ0KK= Dhbb74gPaP7RuMYkV1PR9khSRmc7MjPRq-2FcZaBTculgDSqJSVFXP5xGCD4KR77bqaYeCPX1mo= 4CbRGWvVIlVWJJlg4tZRKOmZuhKF9CTU3IOzB-2Fb1VXmvpWdg1jkDHFwQgsaDdKixr8QpO7Ee-= 2B2bybMNS4qDyB6wx7tmS7ZpN5wVCVHHn72V2YM-2BTKhfjoH5CpHfyH65qUNitWKDMyn3n6vXh= m3Gz6zNn6OEWIeR-2BOGGUgRWyWppAhV3Ko8uiv43dfvJu-2FKCZ5CUXEOo-3D ] Elevator Pitch =C3=A9 a newsletter di=C3=A1ria da PipeLovers para profissi= onais de vendas B2B, focada no aprimoramento de habilidades comerciais. Inspirada no conceito de "discurso de elevador", ajudamos voc=C3=AA a melh= orar seu pitch e transformar abordagens rapidamente. Com dicas e insights p= r=C3=A1ticos em cada edi=C3=A7=C3=A3o, nosso conte=C3=BAdo impulsiona seu d= esempenho comercial. At=C3=A9 amanh=C3=A3! =F0=9F=91=8B O que voc=C3=AA achou da edi=C3=A7=C3=A3o de hoje?Voc=C3=AA pode explicar o= porqu=C3=AA depois de votar Muito Boa [ https://t.rdsv2.net/ls/click?upn=3Du001.oVA71OOs6lJG7rHoak2fHD= Jy2SBCOH3Vy-2FUWtznUuL9o66BopPQsWR-2BSYvHTefKBMklOZJ-2FD6AmQfW54pwBgZiksSRn= q96lH-2FlyiSxDTe74rYmLSR3B5qxz6aNnjbt2MlzZbMzATwvTEM3Pb2lPZDt-2FsFyCt7CpMVK= ynlwjvEPkSBDyZ0M55wz1-2F95-2BUO3s34q7rMb7T4W16L10-2Bg9t-2BKRn4uYSDiteeZWxzu= PTi2peqa2RgQ1oqzSkYl82dx0JAPVJtdY3zqmzqsVYnZKxWudoCPPEmTIJX5FrMAfovKD-2FX99= M2OoGoLS1hMZ1IBlZ-2FL9HfnNlQuzKdI-2FuhlhOobCnR4XsJ-2B-2Fupkyo8P7OP4zV03bVIa= RnLeLsOVlwltbTGvDB-2Fj6EblFFhoRhcUcv0NNx6uUS22ySoPdBbIRMkZMabTTh1nFHfXO0BaD= xsoPrZFd6a_L0Jpva-2Bv2FVxqtDdHdZrpA7ZsRLgOdO4i1VrMpmmCYwgLHkITIFEU8xaf6lLlG= aasdjlV-2FrRxJc6HuXWHNhbL4aK-2BsCrOYMJXU4pdn0zEc0Fjcba2-2Bm-2BPSVNK3QdPmxsw= s2pcJdnALysexTqfZ-2BuOWEBzh36HS4SxSCss6-2FysJwvJc2r94F7dr6iDAGIKw2fNUxRelUf= hR12ZYfjRKyc3m0WvggeRAEjJkaJxY6wOUrYcGXF4WvSQYdLGrDo4rzgbdDbSPkb0mu6oaZ6nLq= 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Visualizar este e-mail como=C2=A0p=C3=A1gina web

=
title

Antes de at= ivar um novo parceiro, pergunte: ele representa o que queremos construir ju= ntos?

Escalar canais sem um IPP claro =C3=A9 como recrutar = sem vaga definida, parece que funciona, at=C3=A9 dar problema.
=E2=80=8A

ARTIGO

IPP: = o filtro estrat=C3=A9gico que separa parceiros promissores de dores futuras=

Imagine tentar escalar um programa de canais sem saber exatamente com quem = voc=C3=AA deveria estar construindo. Foi para evitar esse erro que = David Souza, coordenador de parcerias da Mercos, trouxe =C3= =A0 PipeLovers um conceito essencial: o IPP, Perfil de Parceiro Ide= al.

Respons=C3=A1vel por mais de 60% da receita da Mercos via canais, David compartilhou como a defini=C3=A7=C3=A3o precisa do IPP =C3=A9= o primeiro passo para um programa de parcerias escal=C3=A1vel, saud=C3=A1v= el e alinhado com o que a empresa realmente valoriza.

<= /tr>

O que =C3=A9, de fato, um IPP?

O IPP =C3=A9 o conjunto de crit=C3=A9rios que define o tipo de parc= eiro com maior potencial de gerar valor m=C3=BAtuo e sustent=C3=A1vel com s= ua empresa. Ele vai muito al=C3=A9m do "quem pode vender por mim".= Trata-se de quem compartilha sua cultura, entende sua proposta de valor e = tem uma solu=C3=A7=C3=A3o complementar =C3=A0 sua.

David foi enf=C3=A1tico ao afirmar que o parceiro ideal precisa ser= um embaixador da marca, e n=C3=A3o apenas um distribuidor. Esse p= arceiro entende sua vis=C3=A3o, fala com o mesmo p=C3=BAblico e enxerga sin= ergia real na uni=C3=A3o das solu=C3=A7=C3=B5es.

O que comp=C3=B5e um bom IPP?

=E2=80=A2 Alinhamento cultural: parcerias que funcionam se= baseiam em confian=C3=A7a. E confian=C3=A7a nasce quando os valores batem.=

=E2=80=A2 Complementarieda= de de solu=C3=A7=C3=B5es: o parceiro n=C3=A3o deve competir com vo= c=C3=AA, mas te complementar. Juntos, voc=C3=AAs resolvem um problema maior= para o cliente.

=E2=80=A2 Sinergia com a proposta de valor: a comunica=C3= =A7=C3=A3o, o discurso e a forma de vender precisam estar em harmonia com o= que sua empresa entrega e acredita.

David ilustrou com o caso da Mercos, onde o parceiro = ideal =C3=A9 o fabricante de ERP. Essa escolha fez sentido estrat=C3=A9gico= por conta da complementariedade das solu=C3=A7=C3=B5es e da proximidade co= m o cliente final.

IPP n=C3=A3o =C3=A9 tese, =C3=A9 hip=C3=B3tese test=C3=A1vel<= br>

Um ponto cr=C3=ADtico: o I= PP n=C3=A3o nasce pronto, ele se constr=C3=B3i. =C3=89 preciso ouv= ir os parceiros, revisar crit=C3=A9rios com base na pr=C3=A1tica e entender= que o IPP muda conforme a empresa evolui.

Revisitar o IPP periodicamente =C3=A9 um h=C3=A1bito = que separa opera=C3=A7=C3=B5es de canais amadoras daquelas que realmente es= calam com consist=C3=AAncia.

Por = que isso importa (muito)?

Definir mal o IPP custa caro: atrai parceiros desalinhados, que vendem erra= do, causam churn e queimam oportunidades. Por outro lado, um IPP bem defini= do:

=E2=80=A2 Aumenta= a reten=C3=A7=C3=A3o de clientes

=E2=80=A2 Gera es= cala sustent=C3=A1vel

=E2=80=A2 Reduz a= trito operacional

=E2=80=A2 Fortalece a reputa=C3=A7=C3=A3o da marca via canais

Em resumo: =C3=A9 o= filtro estrat=C3=A9gico que evita dores futuras e maximiza o potencial de = cada novo parceiro.

E no fim das contas=E2=80=A6

Escalar parcerias =C3=A9 t= =C3=A3o dif=C3=ADcil quanto escalar vendas diretas.

E tudo come=C3=A7a pela base, saber com quem voc=C3=AA quer e deve crescer.=

Ter um IPP claro =C3=A9 como ter um perfil de vaga be= m definido antes de contratar. Aumenta as chances de sucesso e reduz o cust= o do erro.

=
<= strong>Leia mais no blog!
=E2=80=8A
<= /table>
=E2=80=8A

CONTE=C3=9ADO DE PARCEIRO

=E2=80=8A

Fa=C3=A7a parte do Panorama ABM 2025 e ganhe benef= =C3=ADcios exclusivos!

J=C3=A1 come=C3=A7ou a coleta de dados para o Panorama ABM 2025, o maior es= tudo sobre Account-Based Marketing no Brasil,=C2=A0e voc=C3=AA pode= fazer parte disso.

=F0=9F=91=89 Leva menos de 3 minutos para responder.<= /p>

Queremos entender como o ABM est=C3=A1 sendo aplicado nas empresas brasilei= ras, quais os desafios enfrentados e as tend=C3=AAncias para o pr=C3=B3ximo= ano. Sua participa=C3=A7=C3=A3o =C3=A9 essencial para mapear esse cen=C3= =A1rio e fortalecer a comunidade de ABM no pa=C3=ADs.

=F0=9F=94=90 Os dados s=C3=A3o con= fidenciais e analisados de forma agregada.

=F0=9F=8E=81 Quem responde= r e deixar o e-mail:

- Recebe o relat=C3=B3rio final antes do lan=C3=A7amento oficial

- Ganha 50% de de= sconto na Certifica=C3=A7=C3=A3o de ABM

- E ainda concorr= e a 1 ingresso gratuito para a certifica=C3=A7=C3=A3o (presencial =E2=80=93= n=C3=A3o inclui passagem e hospedagem)

=F0=9F=91=89 = Participe agora!=C2=A0Contamos com voc=C3=AA para c= onstruir um panorama ainda mais completo em 2025.

Vamos juntos evoluir o ABM no Brasil!

=
<= strong>Fa=C3=A7a parte do Panorama!
=E2=80=8A
=E2=80=8A

VAGAS EM VENDAS=C2=A0=C2=A0

Vendedor S=C3=AAnior

Vaga aberta para Inside Sales - S=C3=AAnior n= a Meetz

Buscamos algu=C3=A9m com profundo = conhecimento em neg=C3=B3cios, experi=C3=AAncia pr=C3=A1tica em vendas B2B = e que tenha capacidade de conduzir conversas estrat=C3=A9gicas de alto n=C3= =ADvel com leads Mid e Enterprise.

A posi=C3=A7=C3=A3o =C3=A9 voltada exclusivamente par= a vendas consultivas e de alto valor, exigindo autonomia, repert=C3=B3rio e= capacidade de tomar decis=C3=B5es baseadas em qualidade, n=C3=A3o apenas e= m volume.

=
<= strong>QUERO ME CANDITAR!
=E2=80=8A
<= /td>

Analista de Marketing Jr/Pleno

Vaga aberta para Analista de Marketing na Pip= eLovers

A PipeLovers continua crescendo e, para triplicarmos nossos resultados este= ano, estamos em busca de um novo refor=C3=A7o para o nosso time de marketi= ng!

Essa pessoa ter=C3=A1 um papel fundamental em ampliar= nossa escala, contribuindo para novas iniciativas de gera=C3=A7=C3=A3o de = demanda ainda inexploradas.

=
<= strong>QUERO ME CANDITAR!
=E2=80=8A
<= /td>
=E2=80=8A
=E2=80=8A

PATROCINADORES

<= /tr>

Por tr=C3=A1s de times de alt= a performance, est=C3=A3o as melhores ferramentas.

title

Elevator Pi= tch =C3=A9 a newsletter di=C3=A1ria da PipeLovers para profissionais de ven= das B2B, focada no aprimoramento de habilidades comerciais.=

Inspirada no conceito de "discurso de elevador", ajudamos voc=C3=AA a melhorar seu pitch e transformar abordagens ra= pidamente. Com dicas e insights pr=C3=A1ticos em cada edi= =C3=A7=C3=A3o, nosso conte=C3=BAdo impulsiona seu desempenho comercial.

At=C3=A9 amanh=C3=A3! =F0=9F=91=8B

O que voc=C3=AA achou da edi=C3=A7=C3=A3o de hoje?

Voc=C3=AA pode explicar o porqu=C3=AA depois de votar

=
<= div class style=3D"font-size:14px;font-family:Arial,Helvetica Neue,Helvetic= a,sans-serif;mso-line-height-alt:16.8px;color:#555;line-height:1.2">

Muito Boa =C2=A0|=C2=A0 Boa = =C2=A0|=C2=A0 Mediana =C2=A0|=C2=A0 Ruim =C2=A0|=C2=A0 Muito ruim

3D"Instagram" 3D"LinkedIn" 3D"YouTube"
title
<= /table>
<= div class style=3D"font-size:12px;font-family:Arial,Helvetica Neue,Helvetic= a,sans-serif;mso-line-height-alt:14.399999999999999px;color:#555;line-heigh= t:1.2">

Enviado por www.pipelovers.net
PipeLovers, Rua Florida 1901, S=C3= =A3o Paulo - S=C3=A3o Paulo, 4565001, Brasil

Caso n=C3=A3o queira mais receber estes e-mails,=C2=A0 cancele sua inscri=C3=A7=C3=A3o.

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