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The original message has been attached to this so you can view it or label similar future email. If you have any questions, see root\@localhost for details. Content preview: Enviado por Loft Caso não queira mais receber estes e-mails, cancele sua inscrição [ https://t.rdsv2.net/ls/click?upn=u001.GQ4yTn-2FEPJdxRun2oVvh1epdOWrJTPkgVEhmZRPvoDCD2j7FN-2FH6ieeJYMwZM0izP8HnBW [...] Content analysis details: (0.3 points, 5.0 required) pts rule name description ---- ---------------------- -------------------------------------------------- 0.0 URIBL_BLOCKED ADMINISTRATOR NOTICE: The query to URIBL was blocked. See http://wiki.apache.org/spamassassin/DnsBlocklists#dnsbl-block for more information. [URIs: stripocdn.email] -0.0 BAYES_40 BODY: Bayes spam probability is 20 to 40% [score: 0.3616] 0.0 RCVD_IN_VALIDITY_CERTIFIED_BLOCKED RBL: ADMINISTRATOR NOTICE: The query to Validity was blocked. See https://knowledge.validity.com/hc/en-us/articles/20961730681243 for more information. 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[168.245.95.237 listed in bl.score.senderscore.com] -0.0 SPF_PASS SPF: sender matches SPF record 0.0 HTML_MESSAGE BODY: HTML included in message 0.0 HTML_FONT_LOW_CONTRAST BODY: HTML font color similar or identical to background 0.5 KAM_REALLYHUGEIMGSRC RAW: Spam with image tags with ridiculously huge http urls -0.1 DKIM_VALID Message has at least one valid DKIM or DK signature -0.1 DKIM_VALID_AU Message has a valid DKIM or DK signature from author's domain 0.1 DKIM_SIGNED Message has a DKIM or DK signature, not necessarily valid -0.1 DKIM_VALID_EF Message has a valid DKIM or DK signature from envelope-from domain X-Spam-Flag: NO --99e35e895659d3bc65e3c1286a512c645b813dd837644d64d09edef21ea4 Content-Transfer-Encoding: quoted-printable Content-Type: text/plain; charset=utf-8 Mime-Version: 1.0 Enviado por Loft Caso n=C3=A3o queira mais receber estes e-mails, cancele sua inscri=C3=A7= =C3=A3o [ https://t.rdsv2.net/ls/click?upn=3Du001.GQ4yTn-2FEPJdxRun2oVvh1ep= dOWrJTPkgVEhmZRPvoDCD2j7FN-2FH6ieeJYMwZM0izP8HnBWKpXa5O57C-2FMzsLFq7FzO0pAr= pH3qSXGw-2B4-2FbC88UIN2GvOVY7Fe5PltPFqKo1-2BIug3MKRXuOoRMxkIiW2r0PZdC8QoOQC= 61kMfDBGw6XVJJDv29NjBlLN0eqYJvDd0BHWjwyLq7MFCmo6YU5-2B1B1hIRR0O4Pei82i01lD8= iIvPm04Ci-2B8vBRCuR4dCAqd3sluowKBPWTrys6dg09ZR-2BLnARQsFOYuiu3ZzTO4-3DJ0SF_= O6xe-2BcAdD4a3TI8T-2FThFLhTwVtSokbOvD5mI9jczDD5SiIOTUsyaHhoYG8j2iyhRjBCDnwD= fJ2wE-2B1woQdcB6o3yD5gLjHyCr8dCK-2FOZ-2BbnubrDw64yBXoLa-2FZYrUXtr4nptBl0vK6= 82vZOrO4FDefpY5msrTX0gjj9Ve-2BJQSZGYQjA7cEOk-2BNRTyWMlG2rh1a72ubq3-2BaVbEk-= 2FJpFper7mvtvpkKejnA2x2KAMrREM9caVnNoNm8SR2lT1CyZhFvqL2cccGPxhiTjgYOb-2F-2B= lCMSYSddOoUd8ViqWHsQ5hSqDex4ttk46L450-2B-2BGYpmVXr0khRERRiQkSA36Cw7ARFrfIs1= rgy6H-2FtBfp-2BRM7FnCGxyb-2FEqEU8Y10KBrADln48hzCxDbLhSFCcWxsncfElrJVJruTjJH= -2BYLO-2FdbqU9jdtuUKqG3N-2Bnw2PYGJtpifekR9XA-2BJhyX2tzKpof-2B7ro-2FoFAbkzJt= AsjyP5XEObpkKFSF2oD98r2pTECHCnFFuPa0Bu37QOcrd16KqKCaSOoPjdZGOVKHv0jh0VJingU= -2BmJecePQhtceeKdmwj-2Bi0qWaMkJqUxuqPXcprbs-2FPLUxIc5A0VAq0UcoFd1E8rJryNOZE= NfsDfE3Ujf7DR0v-2BCVKtHJqwKJL280BCgHw612QuCO4pSaGs8b9b8FcpVH1CcmjxF6-2BQBFG= L1SmJuKi8CdnoDTINyEQAPpBzQ-2B5Pv7RUCSX8TkNxPzwdkxJcEsDg-3D ]. An=C3=A1lise _11_10_2025 Edi=C3=A7=C3=A3o N=C2=BA 49 - 11/10/25 Imagem: PIKSEL/iStock Recebeu essa Newsletter de algu=C3=A9m? Inscreva-se aqui! [ https://t.rd= sv2.net/ls/click?upn=3Du001.GQ4yTn-2FEPJdxRun2oVvh1RSyikZtdznCWCvyq-2Fuw-2F= siYaSjdzQUkWVcWjdS6NFw8QG9Fajwn-2B4FnVXjISc-2BscyQ-2F-2FxDG9dxxdqHh1O8HUnrl= 2tdCSqP61IVhIQVeHLKLbT1vDhlZGpH00kyZEv-2FIE4bBLW2PNLaWjl9GpGvV-2FlMHY1FVzYW= SSv-2F9DqsW9mnYtL0xieEq6oh0QpWVgS9-2F1g-3D-3DHQ6y_O6xe-2BcAdD4a3TI8T-2FThFL= hTwVtSokbOvD5mI9jczDD5SiIOTUsyaHhoYG8j2iyhRjBCDnwDfJ2wE-2B1woQdcB6o3yD5gLjH= yCr8dCK-2FOZ-2BbnubrDw64yBXoLa-2FZYrUXtr4nptBl0vK682vZOrO4FDefpY5msrTX0gjj9= Ve-2BJQSZGYQjA7cEOk-2BNRTyWMlG2rh1a72ubq3-2BaVbEk-2FJpFper7mvtvpkKejnA2x2KA= MrREM9caVnNoNm8SR2lT1CyZhFvqL2cccGPxhiTjgYOb-2F-2BlCMSYSddOoUd8ViqWHsQ5hSqD= ex4ttk46L450-2B-2BGYpmVXr0khRERRiQkSA36Cw7ARFrfIs1rgy6H-2FtBfp-2BRM7FnCGxyb= -2FEqEU8Y10KBrADln48hzCxDbLhSFCcWxsncfElrJVJruTjJH-2BYLO-2FdbqU9jdtuUKqG3N-= 2Bnw2PYGJtpifekR9XA-2BJhyX2tzKpof-2B7ro-2FoFAbkzJtAsjyP5XEObpkKFSF2oD98r2pT= ECHCnFFuPa0Bu37QOcrd16KqKCaSOoPjdZGOVKHv0jh0VJingU-2BmJecePQhtceeKdmwj-2Bi0= qWaMkJqUxuqPXcprbs-2FPLU8ahxHm0kxI0kkM8V1WX7wJIpHuwxxHZk-2FcDGZdamR-2FKN6k7= DNKJkwErWnrtin-2F54fQnXFtfStC5LYqQCsEc7bAnfkbss99uSz2rTT0Gh047jiSxcBeMsDk88= l4pkzhbK72X9kd4oXCgu7rpvmyv-2FGA-3D ]=C2=A0=C2=A0 Gerson Oliveira Filho Diretor comercial da Loft Compactos e p=C3=BAblico 50+: dois motores do mercado com nova tra=C3=A7= =C3=A3o=C2=A0 Reportagens desta semana mostram que o mercado imobili=C3= =A1rio do Rio de Janeiro atravessa uma fase de recupera=C3=A7=C3=A3o marcad= a por um protagonista improv=C3=A1vel: os apartamentos compactos. Dados da = Brain Intelig=C3=AAncia Estrat=C3=A9gica, em parceria com o Sinduscon-Rio, = mostram que, entre janeiro e agosto de 2025, 88% das unidades lan=C3=A7adas= nesse formato j=C3=A1 foram vendidas, restando apenas 12% dispon=C3=ADveis= .=20 Embora representem 16,4% dos empreendimentos lan=C3=A7ados, os compactos re= spondem por apenas 9,1% da oferta final, o que indica velocidade de venda e= forte demanda. O movimento se intensificou ap=C3=B3s a moderniza=C3=A7=C3= =A3o do C=C3=B3digo de Obras de 2018, que flexibilizou as metragens m=C3=AD= nimas, e ganhou novo f=C3=B4lego com a retomada do turismo: s=C3=B3 no prim= eiro semestre deste ano, o Rio recebeu 6,8 milh=C3=B5es de visitantes, send= o 1 milh=C3=A3o de estrangeiros, segundo a Embratur.=20 Empreendimentos como o Copa, da Piimo Empreendimentos, em Copacabana, ilust= ram o cen=C3=A1rio. Das 55 unidades lan=C3=A7adas, 90% foram comercializada= s na primeira semana. Segundo especialistas, o apelo combina localiza=C3=A7= =C3=A3o, conveni=C3=AAncia e um estilo de vida urbano e flex=C3=ADvel =E2= =80=94 seja para moradia, seja para investimento em loca=C3=A7=C3=A3o de cu= rta temporada.=20 Importante observar que o mercado est=C3=A1 aquecido, mas n=C3=A3o para tod= o mundo. H=C3=A1 uma concentra=C3=A7=C3=A3o clara em nichos de alta liquide= z, como os compactos e os produtos voltados para investimento. Corretores e= imobili=C3=A1rias precisam olhar para os dados e reposicionar sua estrat= =C3=A9gia. Quem tenta vender tudo para todos, hoje, perde espa=C3=A7o.=20 Al=C3=A9m dos compactos, outro vetor de crescimento =C3=A9 o p=C3=BAblico c= om mais de 50 anos, que vem redefinindo sua rela=C3=A7=C3=A3o com o digital= . Pesquisa da Loft, em parceria com a Offerwise, indica que 80% das pessoas= com 55 anos ou mais j=C3=A1 iniciam a busca por im=C3=B3veis online, acima= da m=C3=A9dia geral de 64%. No entanto, apenas 15% se sentem confort=C3=A1= veis em concluir toda a transa=C3=A7=C3=A3o pela internet.=20 Ou seja, o consumidor 50+ est=C3=A1 digitalizado, mas n=C3=A3o totalmente d= igital. Ele valoriza praticidade e informa=C3=A7=C3=A3o, mas continua quere= ndo confian=C3=A7a e contato humano. Outro dado refor=C3=A7a essa percep=C3= =A7=C3=A3o: 55% dos entrevistados acima de 55 anos preferem negocia=C3=A7= =C3=B5es totalmente presenciais, enquanto 30% optam por uma jornada h=C3=AD= brida.=20 Aqui o desafio das imobili=C3=A1rias =C3=A9 combinar o melhor dos dois mund= os: tecnologia e relacionamento. O cliente est=C3=A1 mais exigente. Ele nav= ega, pesquisa, compara =E2=80=94 mas, no fim, quer falar com algu=C3=A9m qu= e entenda de verdade o que ele procura.=20 No setor, cresce o consenso de que a digitaliza=C3=A7=C3=A3o n=C3=A3o subst= itui o corretor, mas exige que ele evolua. Assinaturas eletr=C3=B4nicas, ag= endamentos automatizados, visitas virtuais e uso de intelig=C3=AAncia artif= icial j=C3=A1 s=C3=A3o pr=C3=A1ticas b=C3=A1sicas. O diferencial, agora, es= t=C3=A1 na capacidade de interpretar dados, oferecer diagn=C3=B3sticos pers= onalizados e construir confian=C3=A7a.=20 A experi=C3=AAncia f=C3=ADsica, nesse contexto, tamb=C3=A9m ganha novo valo= r. Lojas bem cuidadas, que funcionam como espa=C3=A7os de encontro e orient= a=C3=A7=C3=A3o, refor=C3=A7am a imagem da marca. N=C3=A3o =C3=A9 uma quest= =C3=A3o de volume de lojas, mas de qualidade. A visita ao espa=C3=A7o f=C3= =ADsico precisa ser uma experi=C3=AAncia positiva e acolhedora.=C2=A0 As mais lidas da semana =E2=80=9CCPF dos im=C3=B3veis=E2=80=9D mira= simplificar sistema, mas pode elevar impostos [ https://t.rdsv2.net/ls/cli= ck?upn=3Du001.GQ4yTn-2FEPJdxRun2oVvh1XlAgS4x-2BqZB7hHmQt3URFTmmncIQG2jqMZgj= 4lA72Hb4ozUf8Coa5RjM1bEny-2FMAihNP2cyhTlyvvP8o5mXI4fBnbzwetBiW72a9r9RlimUrk= PDY-2FfQ0o6EibWajmdEDTU3Xj-2BEqYwj3lVu6CXnrxzN3HISph797u9K4ZZfhhT-2Flt4zn3V= TMOryzhxR1CmlV0sc2ijIT5avN1Bj-2BmksT-2BIJsAW5KUldyseTo6tGbemE9-2FP9FR9YdjxM= GGvGeBazgAsIQ0bSBaDDGbq-2Brr6pqPuymyga1JKMnWiiAREGuRIOftLMw0b5yQy3gc-2FGnbu= Cdk5N2TA9YGu-2F8oGuai1ENgsbHlKqzEGEvIJMW2WSoAx3Pvn1xX8wjmWHfUABvBOj3w-3D-3D= RVx5_O6xe-2BcAdD4a3TI8T-2FThFLhTwVtSokbOvD5mI9jczDD5SiIOTUsyaHhoYG8j2iyhRjB= CDnwDfJ2wE-2B1woQdcB6o3yD5gLjHyCr8dCK-2FOZ-2BbnubrDw64yBXoLa-2FZYrUXtr4nptB= l0vK682vZOrO4FDefpY5msrTX0gjj9Ve-2BJQSZGYQjA7cEOk-2BNRTyWMlG2rh1a72ubq3-2Ba= 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An=C3=A1lise _11_10_2025
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Compactos e p=C3=BAblico 50+: dois motores do merca= do com nova tra=C3=A7=C3=A3o=C2=A0

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Reportagens desta semana mostram que o mercado imobi= li=C3=A1rio do Rio de Janeiro atravessa uma fase de recupera=C3=A7=C3=A3o m= arcada por um protagonista improv=C3=A1vel: os apartamentos compactos. Dado= s da Brain Intelig=C3=AAncia Estrat=C3=A9gica, em parceria com o Sinduscon-= Rio, mostram que, entre janeiro e agosto de 2025, 88% das unidades lan=C3= =A7adas nesse formato j=C3=A1 foram vendidas, restando apenas 12% dispon=C3= =ADveis.

Embora representem 16,4% dos empreendimentos lan=C3=A7ados= , os compactos respondem por apenas 9,1% da oferta final, o que indica velo= cidade de venda e forte demanda. O movimento se intensificou ap=C3=B3s a mo= derniza=C3=A7=C3=A3o do C=C3=B3digo de Obras de 2018, que flexibilizou as m= etragens m=C3=ADnimas, e ganhou novo f=C3=B4lego com a retomada do turismo:= s=C3=B3 no primeiro semestre deste ano, o Rio recebeu 6,8 milh=C3=B5es de = visitantes, sendo 1 milh=C3=A3o de estrangeiros, segundo a Embratur.
Empreendimentos como o Copa, da Piimo Empreendimentos, em Copacabana, ilu= stram o cen=C3=A1rio. Das 55 unidades lan=C3=A7adas, 90% foram comercializa= das na primeira semana. Segundo especialistas, o apelo combina localiza=C3= =A7=C3=A3o, conveni=C3=AAncia e um estilo de vida urbano e flex=C3=ADvel = =E2=80=94 seja para moradia, seja para investimento em loca=C3=A7=C3=A3o de= curta temporada.

Importante observar que o mercado est=C3=A1 aquec= ido, mas n=C3=A3o para todo mundo. H=C3=A1 uma concentra=C3=A7=C3=A3o clara= em nichos de alta liquidez, como os compactos e os produtos voltados para = investimento. Corretores e imobili=C3=A1rias precisam olhar para os dados e= reposicionar sua estrat=C3=A9gia. Quem tenta vender tudo para todos, hoje,= perde espa=C3=A7o.

Al=C3=A9m dos compactos, outro vetor de crescim= ento =C3=A9 o p=C3=BAblico com mais de 50 anos, que vem redefinindo sua rel= a=C3=A7=C3=A3o com o digital. Pesquisa da Loft, em parceria com a Offerwise= , indica que 80% das pessoas com 55 anos ou mais j=C3=A1 iniciam a busca po= r im=C3=B3veis online, acima da m=C3=A9dia geral de 64%. No entanto, apenas= 15% se sentem confort=C3=A1veis em concluir toda a transa=C3=A7=C3=A3o pel= a internet.

Ou seja, o consumidor 50+ est=C3=A1 digitalizado, mas n= =C3=A3o totalmente digital. Ele valoriza praticidade e informa=C3=A7=C3=A3o= , mas continua querendo confian=C3=A7a e contato humano. Outro dado refor= =C3=A7a essa percep=C3=A7=C3=A3o: 55% dos entrevistados acima de 55 anos pr= eferem negocia=C3=A7=C3=B5es totalmente presenciais, enquanto 30% optam por= uma jornada h=C3=ADbrida.

Aqui o desafio das imobili=C3=A1rias =C3= =A9 combinar o melhor dos dois mundos: tecnologia e relacionamento. O clien= te est=C3=A1 mais exigente. Ele navega, pesquisa, compara =E2=80=94 mas, no= fim, quer falar com algu=C3=A9m que entenda de verdade o que ele procura. =

No setor, cresce o consenso de que a digitaliza=C3=A7=C3=A3o n=C3= =A3o substitui o corretor, mas exige que ele evolua. Assinaturas eletr=C3= =B4nicas, agendamentos automatizados, visitas virtuais e uso de intelig=C3= =AAncia artificial j=C3=A1 s=C3=A3o pr=C3=A1ticas b=C3=A1sicas. O diferenci= al, agora, est=C3=A1 na capacidade de interpretar dados, oferecer diagn=C3= =B3sticos personalizados e construir confian=C3=A7a.

A experi=C3=AA= ncia f=C3=ADsica, nesse contexto, tamb=C3=A9m ganha novo valor. Lojas bem c= uidadas, que funcionam como espa=C3=A7os de encontro e orienta=C3=A7=C3=A3o= , refor=C3=A7am a imagem da marca. N=C3=A3o =C3=A9 uma quest=C3=A3o de volu= me de lojas, mas de qualidade. A visita ao espa=C3=A7o f=C3=ADsico precisa = ser uma experi=C3=AAncia positiva e acolhedora.=C2=A0

As mais lidas da semana

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=3D""

=E2=80=9CCPF dos im=C3=B3veis=E2=80=9D mira simplificar sistema, m= as pode elevar impostos
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3D""

Governo lan=C3=A7a nova pol=C3=ADtica habitacional e muda = regras da poupan=C3=A7a

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3D=

N= ovo modelo de cr=C3=A9dito imobili=C3=A1rio pode liberar compuls=C3=B3rio e= m 10 anos

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3D=

Governo federal eleva teto do SFH para=C2=A0
R$ 2,25 milh=C3=B5= es

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Assine noss= o canal!

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